Category Archives: Lifestyle

Thoughts on Flash

Posted on May 27, 2010. Filed under Lifestyle, News, Tablets, Theory, User Interface. Tagged , , , , , , . No comments.
Let’s make things clear about Flash, it simply doesn’t suck when it comes to interactivity. From a pure hardware point of view, well yes, but are we users or pc makers? Users. Anybody who pretends Flash sucks is blindly relaying some marketing campaign or has just missed some of the greatest interactive information systems. Back [...]

Ipad, your first (decent) competitor is out

Posted on May 25, 2010. Filed under Android, Business model, Dell Streak, Lifestyle, Theory, Video. Tagged , , , , , , , , . No comments.
The Dell Streak is finally here with almost the same specs as what was announced a few month ago. The Tablet is running Android 1.6 which will possibly leave enough room (marketing-wise) for a major update to Android 2.0 in a few month. That’s Apple’s strategy style right here. Not sure the Streak is as [...]

Ipad accessories round 1: the stylus question

Posted on May 20, 2010. Filed under Accessories, Art, iPad, Lifestyle, News, Tablets, User Interface. Tagged , , , , , , . No comments.
On one hand, using a stylus on a multitouch screen sounds like an insult to the iPad. On the other hand, the emphasis over the “just touch it to make it happend” is all over the place. Standing in the middle, there are illustrators and lots of people who think that fingers aren’t the most [...]

Hello facial recognition

Posted on May 18, 2010. Filed under iPad, Lifestyle, News, Theory, User Interface. Tagged , , , , , . No comments.
Today folks, we’re gonna think about what’s behind the missing front-facing camera. If cellphones started embedding those more than 6 years ago why the state-of-the-art-gizmo-tech-iPad didn’t have one at lunch launch? Let’s have a quick look at what happened to have a better idea of what’s going on. Apple has two tendancies when it comes to [...]

What Apple could have answered to Adobe

Posted on May 14, 2010. Filed under Ad Theory, iPad, Lifestyle, News, Theory. Tagged , , , , . 3 Comments.
Perfect Friday post. What Apple could have answered. Period.

Ipad’s new TV commercial : from 1984 to 2010

Posted on May 13, 2010. Filed under Ad Theory, iPad, Lifestyle, News, Video. Tagged , , , , . No comments.
Many sites pointed out the tribute to the Newton in the last Ipad’s new TV commercial. For us it pointed out the changes between the two products in terms of Apple’s branding strategy. If Apple continues to play with the idea of disruptive technology, the brand now insists on the fact that the product “fits [...]