Go to Market: QuickStart Strategy Bundle

Learn about tools and techniques to build your go-to-market plan: personas, positioning statements, messaging.
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Items in this Bundle

Learn how to build and apply B2B buyer personas to your enterprise.
Recorded
Duration:
2 hours 7 minutes
Included:
20 videos and 12 quizzes
Level:
All levels
Learn how to tell your business story in a way that will hook your audience.
Recorded
Duration:
1 hour 25 minutes
Included:
21 videos, 9 documents and 12 quizzes
Level:
All levels
Learn how to create a powerful product positioning statement to guide your product development and go-to-market plans.
Recorded
Duration:
1 hour 6 minutes
Included:
12 videos and 8 quizzes
Level:
All levels

About the Bundle

As a marketer, it's tempting to jump straight to tactics: investing in pay-per-click advertising or spending money on events (virtual or in-person). But don't, how do you know these are the right marketing tactics to drive your business? You need a go-to-market strategy first.

This unique bundle teaches you the three most important skills marketers need. As a marketing veteran with more than 30 years of in-the-trenches experience, I can tell you with complete humility that when my marketing programs failed, it was because I took a short-cut and ignored these skills. On the other hand, when I succeeded, I could always point back to the foundation of these three skills.

  • How to build an effective buyer persona. Do you know who you are selling to?
  • How to master product positioning. Why is your product better than competing alternatives; why should the customer care?
  • How to create a clever and compelling elevator pitch. Do you have a messaging strategy?

The Marketing High Ground

Based on my book, The Marketing High Ground, this bundle gives you all three skills in one place. Together, they will guide you to build your go-to-market strategy in that you will be able to identify and articulate, with complete confidence:

  • Your ideal target buyer.
  • The most compelling value are you offering your target buyers, and how/why is it the best alternative on the market.
  • Your "story" the narrative you can share with your marketing and sales team so everyone is aligned.

Requirements

There are no additional requirements.

Author

Mike Gospe

Marketing Strategist & Author of "The Marketing High Ground"
Mike Gospe is a noted author of marketing "how to" books and practical "hands-on" workshops for individuals and marketing teams of all sizes. For more than two decades, he's been inspiring marketers and product managers to reach their "next level" of personal performance. He challenges the status quo and creates a fun, fast-paced environment to...

School

Mike Gospe's School

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Additional Details

Language: English
Level: All levels
Skills: Messaging, Persona Building, Product Positioning Statements
Age groups: All ages

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