Real Life Examples of VOC Capture on Social Media_Part 01

The Voice of Customer (VOC) Techniques Impact of Social Media on VOC techniques: Real Life Examples
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Transcript

This is my favorite segment. I will now show you how some major companies have heard customer feedback and acted immediately. The result and extremely delighted customer Samsung a loyal Samsung customer, Canadian Shane Bennett asked for a free unit of their latest soon to launch phone. He also drew a picture of a dragon for Samsung. Not surprisingly, Samsung said no. But to say fangs.

This time him they're drawing of a unicycle riding kangaroo Shane then shared both messages and drawings to read it, where it went viral. In response, Samsung Canada sent him the phone he asked for and customized it with his fire reading dragon artwork. Gaylord Opryland. After numerous days at Nashville's Opryland resort, Christina McMenamy wanted her own spa sound clock radio that comes standard in each room. The sound helped her sleep better than ever. And she couldn't find that model anywhere.

So she asked the hotel for help finding it turns out that the model was exclusive. To the Gaylord hotels. She thought that was the end of it and went to her conference. Upon returning to her room that evening, she found a gift waiting the spark clock and handwritten card. The staff had given her the product she was unable to find. Not only did they make a long term customer very happy, they also received significant media coverage for their act of kindness.

Delta hotels, while attending a conference in Vancouver, Mike McCready tweeted that while he liked his room at the Delta, the view wasn't so nice. He didn't tag the hotel, and he wasn't asking for anything within an odd Delta response Offering a room with a better view. And when Mike returned to his room after the conference, he found a dish of sweets and handwritten card from the staff at the hotel. It made such an impact that he wrote a post about it the very same day.

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