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Shopify SEO: Build a Sustainable Shopify Store with Free Organic Traffic in Google and Other Search Engines

Learn about powerful strategies and tools to use in an e-commerce SEO agency to rank in Google and drive traffic to Shopify stores.

Shopify SEO: Build a Sustainable Shopify Store with Free Organic Traffic in Google and Other Search Engines

Learn about powerful strategies and tools to use in an e-commerce SEO agency to rank in Google and drive traffic to Shopify stores.
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About the Class

Shopify has become one of the leading e-commerce platforms in the world, due to its ease of setup, ease of use, and intuitive user interface.

However, Shopify, along with other popular e-commerce platforms such as WooCommerce and BigCommerce, are not structured and set up well to rank easily in search engines.

We provide powerful and actionable steps and strategies to build a sustainable e-commerce business using our proprietary search engine optimization strategies for e-commerce and Shopify.

Do Shopify stores rank in Google?

Yes, however, it takes thoughtful and structured on-page and off-page SEO to ensure rankings increase and traffic flows in a sustainable long term fashion.

Who are we?

We run a technical e-commerce agency and rank Shopify and other e-commerce stores every day. With many years of experience in the trenches, we reveal little known strategies and tips to improve the performance of your Shopify store.

Who should take this course?

  • This course is suitable for Shopify store owners, or those wanting to start a Shopify store.
  • While the course focuses on Shopify, it does teach basic and advanced SEO techniques, which are beneficial for any store owner, regardless of the platform.
  • It doesn't matter if your store is brand new and has never made a sale, or of your store is generating millions.
  • Shopify store owners who want to improve organic search rankings using powerful search engine optimization strategies for e-commerce.

Lifetime updates

We offer lifetime updates to all students. The regular video will be posted as and when needed. Google changes every day, and so do we.

What will you learn in this course?

There are many webmasters who will tell you that Shopify stores are difficult to rank in Google, but nothing could be further from the truth, as long as you take the time to set up your store correctly. Some of the specific tactics you'll learn to include:

  • Auditing your current site
  • Keyword research
  • Theme considerations
  • Core site optimization (home page and image optimization)
  • Collection page optimization (this is incredibly important and overlooked by most store owners)
  • Product page optimization
  • Blog post setup
  • Fixing duplicate content issues (a common e-commerce problem, but rarely taken care of)
  • Internal linking
  • Bonus - schema (we are not going to add this to the course - it's simply too powerful, and in the wrong hands, well you will get the idea)
  • Access to all code and downloads we recommend are provided


Jono Farrington

E-Commerce SEO & Digital Marketing
Share the instructor profile
Who Am I: I live in Australia with my young family in the Adelaide Hills. I'm the co-founder of Silicon Dales, a technical ecommerce agency with offices in the UK and Australia. Our agency works with both large and small ecommerce clients improving their digital strategies, building and growing their e-commerce brands, and sustaining that...

Class Requirements

  • Students should have an active Shopify store or are thinking of, or already developing a Shopify store.
  • You should have a basic understanding of what e-commerce is and the Shopify platform.
  • You should have a basic understanding of search engine optimization. While a basic understanding is preferred, it's not essential, but you should be aware of some advanced techniques that are discussed, which means you may need to learn basic SEO techniques outside of this course.

Class Contents

What's Included

Level: All levels
Duration: 5 hours 6 minutes
15 Videos
7 Documents
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