Video Sitemap SEO

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Transcript

Alright, it's time to talk about something that's very important. And that is Sitemaps Sitemaps are really the biggest key to the Google Video tab. Again, this is kind of where the 8020 rule gets reversed. You know, usually for generic keywords, you're gonna find an sh stands for self hosting, you're going to end up finding that self hosting ends up ranking the most in that case. And the reason that they rank is that they have a video sitemap, and that sitemap literally says, I want you to pull this certain picture right here with a play button over it and I want you to pull this title And this description with this URL, where it points to. And all of this information is basically the bare bones of what's necessary, but it's 90% of what almost every search engine is going to end up asking from for you.

But we'll go over a little bit more in detail of this. And long story short, I'm going to be going over this for a WordPress website, but there's lots of tools that you can use that auto generate these Sitemaps on your behalf. And really, they'll end up ripping off a lot of the data, especially if it's like a YouTube video, but if it's a self hosted video, then even more, so you're gonna have to manually enter in that information once it's generated. But a lot of these tools make it very easy. So it's just kind of like your back end optimization you would do for a normal blog post. You just end up putting in again, the title The description, it'll naturally pull the URL in which it's at which URL would you like it to point to when people click into it, so they go to a web page, maybe an article that's attached to it.

And then on top of that, just finally, what image you'd like to place there as well. So if we were to go into the video Sitemaps that Google suggests, they just give you a kind of simple sitemap markup. And this is just simply telling you, hey, here's how these, the this data is encoded. If we went over to schemas here, it would end up showing us a lot of the details of how to write these technical back end. And I know this seems very confusing, but I'm just going to break down the easy things for you. This is where your thumbnails at thumbnail location all right thumbnail should be found here.

Here's where your titles at right? So put in the title there. Here's your your descriptions. So put in your description, their content location, this should naturally get pulled automatically. should always be there auto played. Again, same thing, their duration, it should naturally pull this as well, that's kind of a lot of what the tool does.

Expiration dates won't usually be put in if they are, you know, it's usually called an expiring tag. The reason this is done is it's so that it clears the browser's cache in case you update these videos, you know, maybe once a year, it'll tell them, Hey, this is a year old video, I want you to delete that cache because this video may have been updated already. You can give ratings, you can give view counts, publication dates, is it family friendly? You know, is there any restrictions in terms of countries? Yeah, I want to block Ireland, Great Britain, you know us any of those things. So again, you're just trying to really go through the basic things which is right all here.

And all of this should naturally be created almost automatically. For you. Again, there's some things you may not need. Does this requires subscriptions, their money, you know, what's the cost of that, etc. So there's things like that. But outside of it again, these are the main things you need to have.

This is what every entry must contain in order to rank inside of Google's video search engine tab. So if you just type in video sitemap generator, I type in WordPress, but if you have Joomla, you have, you know, Wix or any there's a million other website content management systems. I believe WordPress is the best. I've owned an SEO company still do. For the last 10 years. WordPress has absolutely dominated anytime we took a client under our wing.

We've seen hundreds of other websites. Yes, some do work, but it takes a lot more work. When they're not WordPress. There's just the way that WordPress is built. It's a really great way to start ranking quickly. And it's gonna require less work than any other website basically.

So that's why I go through that a lot. But like I said, type in whatever it is your content management system video sitemap generator, and my ones I recommend for WordPress are premium. I love Yoast. I just like it's a godsend to me, um, people like all in one SEO, you got to pay for that as well. At least, Yoast is free. And if you want additional things like this, like, you know, multilingual SEO, or video SEO, which are basically the only two things that you would ever really get.

It's a little bit more and it does it really well. So it's 69 bucks at this moment for one website. If you want the free version, just go Google XML sitemaps for videos. Yes, this hasn't been tested, but it still works. The reason why is it's the same schema markup since ever. I mean, I don't think they're ever going to change that schema markup.

They may add more details of like, extra things. You can tell it Hey is this in 3d is this you know, virtual reality and things like that that will be in the future. But otherwise, the basic details that you're really adding in, this handles it and that's all you really need. So you can download this. Obviously, it'll auto generate and you're good and ready to go. Again, Sitemaps are extremely important because it tells the thumbnails that they should be pulling for your videos, which increases increases the click through rate, it tells them the title they should have, your title should sometimes be different than what your landing page actually is with the video on it.

You know, you may be breaking down a Steph Curry's shot in slow motion, but that entire page may be dedicated to Steph Curry as a player and you're just you know, highlighting that one minute portion so you don't want to name that video what the page title is sometimes, oftentimes really. So this is why you want to sitemap you want to customize you want to get involved with this because this is going to increase your SEO multiple multiple times over

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