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Understanding Consumers: What Motivates Customers to Buy

Learn the basic processes that you can use to motivate your customers to buy.

Understanding Consumers: What Motivates Customers to Buy

Learn the basic processes that you can use to motivate your customers to buy.
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What's included in the class?

 8 video lessons

About the Class

Why do they buy or not? Consumers buy for many reasons, other than that a product works well. Often there are emotional factors at work, and it's important to understand the underlying forces that drive customers. In this course, we'll review those types of motivation and offer suggestions to help you energize your customers so that they want to do business with you.

Class Authors

 

Michael Solomon

Expert on Consumer Behavior We Are What We Buy!
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