Introducing The Same Day Funnel Plus The Top 3 Elements Of Effective OTOs

Marketing Psychology Masterclass Marketing Psychology Webinar Highlights - Funnels, Offers, And Traffic
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Transcript

I call the first one on same day for No. And the reason for that is because when you drive traffic to step of a funnel, you break even or make a profit on the very same day you run your traffic. It works awesome with digital products as well as physical products. You don't need to wait 30 days to find out if the if the funnel is performing well. So so that's pretty cool, isn't it? All right, now, let's take a look at the elements of the funnel.

First, we have the squeeze page. This is the entry point of the funnel. This is where you you drive traffic to. Generally you offer an ethical bribe that is that is very specific and promises to solve just the one just one problem that's it. Immediately after they say yes to the free offer you present your main offer. So this is your sales page.

This is your core offer. Now, they will have to win if they decide to buy. They go to the checkout page to fill up to fill in their detail information, their billing information in insurance. information. And the moment they place the order they are presented with a one time offer. And if they click Yes, the upsell item will be added to the order, they will be charged for it as well.

If they click No, the transaction will close. And they will go just with the initial purchase. So this is called This is called a one click upsell and it is deadly effective. So regardless of whether they click yes or no, they're, they're sent to a thank you page. Okay, and then the thank you page you are flexible here because you may include whatever relevant information you want, for example, in one of my funnels and give them access to the Facebook group and the link to the first lecture of the program they just bought. In other words, as I said, You're flexible now.

I want to bring your attention to the one time offer for a moment. Okay, there are three elements of high converting one time offers in please, please had told you to take something do to grab something to take notes on So please, now is the time jot these down, you won't be always to include all of them. But you know, try to try to incorporate as many as possible. Here is the first one. The first element is urgency. Okay, the second element is discount.

And the third element is bonus or gift. So urgency the offer expires in 10 minutes or 15 minutes discount for example, you sell an online course for on your website for $97. And then you for your for your one time offer, you sell the same course but with a 50% discount and nobody gets this offer besides your immediate customers or immediate subscribers. Now, if they pick up on the offer, they get another cool bonus. Okay, this is the gift or bonus, this is the third component. Does this make sense?

Tell me tell me the jumbles please. Does it make sense. Here's the funnel. Here's how it looks. Basically here's here's how it works. This is a very nice funnel to hear.

But now, please take a moment and think is this funnel applicable to your business? Okay to make it happen you you will have to have at least two products, you know the main product, you sold sales page sales page and then a one time offer this is another product here and of course you should have something to offer something to offer for free as a ethical bribe. Okay, again if you stay until the end of the webinar, I will send you the sketches. So you help you will have time to to think about this one.

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