Arouse Interest: Benefits, Benefits, Benefits

Sales Video Masterclass: Discover How to Close More Sales Sales Script: The Core Elements Of Extremely Effective Sales Videos
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Transcript

Hello, hello, you've come to the interest element in your sales script. This is where we make your prospects interested in your product. This is also a place where rookie marketers make big mistakes. Here you would have to mention how many or what sections are included in your digital product or service. And how do you do that? Well, you would use bullet points in your focus must be on communicating the benefits of your product.

What is your product going to do for your prospects? What is the transformation that your prospects will experience if they consume your product? These are the important questions don't focus on you know 20 hours of video in 1212 modules and five PDF reports. These are features features tell benefits sell. Yes mentioned briefly the features but focus on The transformation focus on what your product or service does. Remember the selfish nature of the reptilian brain?

He's asking what's in it for me? Why should they care? You have bought my course because I promise I'm gonna teach you how to create highly effective sales videos. You didn't buy my course because it's two hours long or three or five hours, whatever. That's what my course does. It teaches you how to write how to create effective sales videos.

Now let's take a look at some examples. Here is just a fraction of the things you will master in the course. You will understand once and for all the ultimate purpose of your headline and why many people are dead wrong about it. You will muster nine styles of headlines to use in any medium including sales pages, squeeze pages, blog posts, subject lines, and more. Learn the two crucial and super easy factors for writing a perfect headline for your blog post that will explode your readership. Most bloggers mess up this part.

The number one reason why readers do not read your copy. JOHN Carlton talks about that all the time, discovered the top 10 tried and tested formulas fill in the blank style that will guarantee you write a perfect headline every time. There isn't a famous copywriter who hasn't used at least few of these formulas. You will learn the difference between writing a headline for a sales page and blog post. If you're serious about elevating your skills to the next level, you need to watch the lecture writing and testing your headlines. You will discover a free tool no daily limit to analyze and test your blog posts and social media headlines.

This will definitely save you a lot of time. You will arm yourself with the complete set of copywriting weapons resources that I personally use when I write copy. You will find out who The most successful old school copywriters are learn from the best to become like they're in the bonus section, you will learn how to integrate a better framework for writing your body copy, plus a real life example where I dissect the body copy of my course on online teaching. Kevin notice that they loaded some of the bullets with curiosity. I did so because they know that curiosity is one of the strongest human emotions and some people would just go ahead and purchase the course to satisfy their curiosity and find out what I'm talking about. Whenever you can use numbers, if you're not sure copy be specific, which is one of the copywriting rules specificity.

So don't beat about the bush. Let's see another example. Another course of mine has five sections and I wrote bullets for all five. Here are the bullets from the third section. Let's carry on to marketing pillar number three, the psychology of conversion. In this section you will learn the most powerful psychological triggers to increase your conversions.

That means more visitors will opt in when they see your squeeze page, and more subscribers will buy when they see your sales page or sales video. Regardless of the business you're in, or will be in the future. These in demand skills will help you sell effectively. More specifically here is what you will learn how to communicate directly to the part of the brain responsible for making a decision. We call that part the old brain. And I can help myself here, I want to share the most important characteristic of the old brain.

Some people call it reptilian brain. It is selfishness. If the old brain could speak, he would ask what's in it for me. The two underlying forces behind Any kind of action we humans take and how to use these forces in your marketing messages. And Tony Robbins talks about this all the time, how to apply the power of anticipation in your marketing, how to apply the urgency principle This is by far the best conversion tool in your marketing Arsenal period. How to eliminate decision fatigue, because if you don't, this negative psychological reaction will cause your visitors to walk away.

How to use bonuses professionally to increase your sales. And the number one reason why bonuses don't work. How to use the most powerful form of social proof is a conversion tool. When to use logical appeal and when to use emotional appeal in your marketing messages. The two advertising schools are always arguing about that. Top 10 emotional triggers used by marketers by the way fear is the first one some of the rest of might surprise you.

Again, curiosity numbers. I also provided some info in the first bullet. Guys, this is powerful. Let me tell you a quick story. I wrote copy for a client did two bullet points. And while he was reading the copy, he said, Whoa, I didn't know I created such a good course.

He was he was asking, did they really give seven reasons for this and three strategies for that? I said, Yes, of course you did. I had watched your course twice before he wrote the copyright. Anyhow, I wrote maybe thousands of bullet points. And if you want to write effective copy, you need to master bullets as well. Your action item for this video is to write some bullet points.

Well, so open up your project guide and you will see arouse interest section. This is the place where you would write the bullets for each section of your product or service and give you an example there as well. A quick recap when writing bullets. Number one, focus on the benefits and transformation. Number two lotso of the bullets with Curiosity number three, be specific in use numbers. Thank you for watching and stay purposeful

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