Prison to Paradise

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Transcript

You've now got an idea of what the sales funnel looks like. And, of course, we're going to look at how we create the constituent elements of that. But perhaps most importantly of all, is what we're going to do next. And that is for you to develop a real strong sense of clarity around exactly what you offer to your ideal clients. Because and this is important. The accuracy with which you understand your ideal clients pain and problem will determine how successful your funnel is in attracting and converting the right clients for your business.

So we're going to do a little exercise and it's something I call prison to paradise. So want you to think about your ideal clients? I want you to think about the prison they're in right now before they've used your products or services. What does that prison look like? What does it feel like? What does it sound like?

So are we feel are we anxious? Are we fed up? Are we frustrated or overwhelmed? Are we confused? What's our feeling around what it is that you do? So I work with a sales consultant guy very recently, who helps online entrepreneurs to conduct a sales call, without any selling and to convert more people in a sales call into becoming a paying client.

And if we think about the prison, the place that the his ideal client is in before they've used his service, Then it, it, it feels very daunting. And it causes great anxiety and fear and nerves around having a sales call in the first place because these guys are experts, but they're not salespeople. In fact, the word sales, turns them off, they hate that word. It makes them cringe inside. And so, you know, they hear all of this stuff about well, you need to sell without selling or you need to always be closing or all of these things about are bombarding them left, right and center. And so so it's it's a real difficult position for these folk.

They're passionate about what they deliver, but they hate selling. So they look for an option then to to, to basically escape this prison of, wow, I hate sales calls. And I, you know, don't convert very many people into a paying client, because I just don't know what to do, how to not become or sound sleazy all of these things right. So see our bill In a picture of, of what this person's prison may look like. And so, really what you need to think about is what prison is like, for your ideal client right now? What's their life like now, before they've utilized your coaching, your consulting or your services?

Okay? So describe it in detail. And then once we know what prison looks like, we can contrast it and we can look at what paradise looks like. So this is the contrast Okay, the prison to paradise contrast. What does life look feel and sound like? When I'm in the doldrums before I've discovered and utilized and been exposed to the wonderful things the transformational things that you can bring to my life?

And then, after I've had that transformation, what does that feel like? What does it look like? What does it sound like? What are the things I'm saying? What are the things I'm feeling and doing after I've experienced it. So by spending some time, understanding what life's like before and what life's like after, you're able to provide contrast, and paint a really clear, vivid picture to your ideal clients.

And then comes the really crucial bit. So you've just defined what prison looks like for an ideal client and what the paradise looks like. Next is to understand what the steps are. So if you imagine this as a kind of a chasm, and then what are the steps that I need to take to get to bridge this gap from prison to paradise? So if you think about your process, your coaching your consultant, what are the steps that form the bridge between prison to paradise for you? And it's these very steps that become effectively the essence of your product or service, the essence of what you deliver, and how you deliver those results.

So this may be a unique coaching program that you have, it may be a system that you follow. It may be a process or a series of processes, but effectively it is the vehicle, the mechanism by which you take people from prison to paradise. That's what I want you to do next is to define just in a Word document or a notepad or whatever, whatever takes your fancy, there's no rigid rules to this. Just fill out what prison looks feels and sounds like, what paradise looks feels and sound like and what the steps are from getting from prison to paradise.

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