Intro and Why You Will Fail

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Hi there, I'm calling Scotland. And I'm going to show you how you can create your first list building lead generating sales funnel in your business super quick. In this class, you're going to learn the three core elements of a successful and high converting sales funnel. Not only that, I'm going to give you the right mindset, the right strategy that you need to make this a success. You're in a place where you want to generate leads and sales in your business. And you want a process that allows that to happen on autopilot.

This class is going to show you exactly how to achieve that. Most people who try to implement a sales funnel in their business will fail. Why is that? Well, really the answer is simple. It's because of a great misconception around what marketing is. Most people think marketing is taking your product or service and putting it in front of an app.

Clients and going, Hey, here's my product or service, buy it. And it's wrong. I'll explain why. your ideal clients aren't ready to buy your product. Some of them will be, most of them won't. And so by just going, Hey, here's my product.

Hey, here's my product. Hey, here's my product. You're just trying to force a sale isn't ready yet. You wouldn't put water into a kettle, freezing cold water out of the tap into the kettle and pour it straight into make a coffee. Cold. So in the same sense, we would boil the kettle, wouldn't we?

Right? in the same sense. Why are we shouting to our customers to buy our products when they're freezing cold. They're not warmed up to the idea of who we are. What we can offer why It's important, we're just another and product waving company, out in the world amongst masses and masses of your competitors. That's not how marketing works.

Marketing works. When you acknowledge this person, this ideal avatar, this ideal client, and you meet them where they are at. So rather than selling, I would challenge you to think about how you can serve, serve, don't sell. That's the first and perhaps most important takeaway from this entire class. If you sell, you will fail. If you serve, then you will succeed.

Leading with value and helping your potential clients really is the key to a successful high converting sales funnel. That's exactly what I'm going to walk you through in this class.

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