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How to Sell Your Brand to Fashion Retailers

Learn how to convince buyers to place your products in their shops.

How to Sell Your Brand to Fashion Retailers

Learn how to convince buyers to place your products in their shops.
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In Module 1 you will learn how the knowledge of the fashion calendar influences the entire process of a fashion business and why it is critical creating a master calendar while working on your collections.
In Module 2 you will learn about the sales materials that you have to develop in order to look professional and trustworthy in the eyes of buyers. This module also teaches how to correctly price your collection to provide a buyer with the best offer on the market.
Module 3 will teach you how to identify your ideal store profile, where to find the contact information of buyers and how to work with the wholesale platforms.
In Module 4 you will learn how to deal with trade shows, what budget to prepare and how to make a return on your investments.
In Module 5 you will learn practical instruments and scripts to be able to set up a meeting with a fashion buyer. The module will also teach you how to negotiate with a buyer to get the best term for your first order.

What will you learn in this course?

  • The right time to approach buyers
  • Typical mistakes fashion designers make when they pitch their brands to buyers and how to avoid them
  • What the buyers are looking for in new brands 
  • What set of professional materials you need to have and how to develop them
  • What your selling presentation should focus on and why
  • How to start a conversation with a buyer to make them interested in your collection
  • How to make them open your emails and respond to them

How will this course help you?

  • You’ll get clear about what you are currently missing when pitching buyers
  • You’ll feel prepared and confident the next time you present to a buyer
  • You will have a plan of actions to gain new wholesale accounts on your list

Who should take this course?

  • New fashion designers, trying to get fashion retailers to sell their collections
  • Students who study fashion marketing and would like to develop their career as sales reps
In Module 1 you will learn how the knowledge of the fashion calendar influences the entire process of a fashion business and why it is critical creating a master calendar while working on your collections.
In Module 2 you will learn about the sales materials that you have to develop in order to look professional and trustworthy in the eyes of buyers. This module also teaches how to correctly price your collection to provide a buyer with the best offer on the market.
Module 3 will teach you how to identify your ideal store profile, where to find the contact information of buyers and how to work with the wholesale platforms.
In Module 4 you will learn how to deal with trade shows, what budget to prepare and how to make a return on your investments.
In Module 5 you will learn practical instruments and scripts to be able to set up a meeting with a fashion buyer. The module will also teach you how to negotiate with a buyer to get the best term for your first order.

About the instructors

 

Marina Vaskina

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Hello! My name is Marina Vaskina. I am a Fashion Marketing Strategist and my goal is to help young and emerging fashion designers build their brand and spark their success through an effective marketing strategy. 

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