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The Business Writing Course

Learn how to advance your career by improving your business writing.

The Business Writing Course

Learn how to advance your career by improving your business writing.
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Your success in business depends on your ability to communicate.

Want to get ahead in your career? Learn to write well.

If you can’t write clearly, you won’t get hired. And if you can’t write clearly, you won’t last long enough in a position to be considered for promotion. If you want to get ahead in your career, you must learn to write well.

Welcome to The Business Writing Course. I’m your instructor, Alan Sharpe. I teach business people around the world how to write, concisely, and convincingly. I landed my first paying writing assignment in 1987, and I taught my first business writing workshop in 1989. Since then, I’ve helped hundreds of individuals advance their careers by improving their business writing. Now I’d like to help you.

The Business Writing Course is divided into four modules:

  • Module one is an introduction to the world of business writing
  • Module two teaches you the first step in business writing—how to organize your thoughts
  • Module three teaches you the second step in business writing—writing your first draft
  • Module four teaches you the third and final step in business writing—editing your first draft
What will you learn in this course?
  • I pass on to you all that I’ve learned about effective business writing during my last three decades as a writer, editor, and proofreader. I show you the most common mistakes that business people make in their writing today—and then I show you how to avoid these blunders in your writing.

Ideal student?
The ideal student for The Business Writing Course is anyone who wants to advance their career by improving their writing. If you want to get hired, or if you want to get promoted, and if poor writing is holding you back, then this course is for you.

The Business Writing Course is practical
I pass on to you all that I’ve learned about effective business writing during my last three decades as a writer, editor, and proofreader. I show you the most common mistakes that business people make in their writing today—and then I show you how to avoid these blunders in your writing.

The Business Writing Course is convenient
It’s delivered as a series of on-demand video lessons. Each lesson includes a downloadable transcript, helpful for reading on the train, or in your spare time.

You learn on your schedule
The study from anywhere in the world that has an internet connection. Watch the lessons, complete the exercises, and download the resources from anywhere. 

Enjoy lifetime access
You get unlimited access to every lesson, every exercise, every checklist, every helpful resource, and every lesson transcript. Wherever you go in your career, the course goes with you.

Who this course is for:
  • The ideal student for The Online Business Writing Course is anyone who wants to advance their career by improving their writing. If you want to get hired, or if you want to get promoted, and if poor writing is holding you back, then this course is for you.

About the instructors

Alan Sharpe

Veteran direct response copywriter
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Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us. 

Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.

Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.

If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you? 

Take my courses.

I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.

Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.

After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.

Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.

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Free for 30 Days
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