MBA: Strategic Management: Industry Change and Value Curves

Learn how to understand the type of industry change and the value curve framework through the history of bookselling.

MBA: Strategic Management: Industry Change and Value Curves

Learn how to understand the type of industry change and the value curve framework through the history of bookselling.
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About the Class

The importance of strategic management needs little introduction. It equips decision-makers with tools to anticipate changes and to direct the organizational activities along the right path. When done well, is important for a business's long term success.

This course is part of the overall series on strategic management that focuses on industry evolution and change. This 45 min lesson focuses on how do you recognize industries change and how can you develop an effective strategy in response to this topic is a recurring theme for CEOs and their executive teams. They all realize that industries change and that they have to respond to think clearly and in a structured way is crucial to this.

In this lesson, you will learn to focus on the framework of value curves. You will be able to explain what they are and how to use them through some great examples. The main case is about how the bookselling industry has changed, and the strategic response of the players. We look at Barnes and Noble and Amazon.com in particular but also have a case of the Sinclair C5 and the airline industry. This story is particularly relevant to professionals and high potential employees.

The ability to think strategically is one of the most important leadership traits you can have. It also makes you a highly effective leader. A good understanding of industry change applies to all industries, and particularly in rapidly changing industries, or is ready to be disrupted.

What will you learn in this course?

  • You will learn how the bookselling industry has changed, and the strategic response of the players
  • You will learn to focus on the framework of value curves
  • You will be able to explain what they are and how to use them through some great examples
  • You will understand the types of industry change occurring
  • You will understand how you can react to them
  • You will understand the strengths and shortcomings of the value curve framework, and how to apply it to any industry
  • You will understand the big trap and how to avoid it.
  • You will learn to build a strong foundation and develop strategic management skills by taking these courses and others in the series.
  • You will be able to confidently speak about industry change with anybody at any organizational level
  • You will feel more confident about strategic management frameworks and how to apply them

How will this help you?

It will equip you with tools to anticipating changes and directing the organizational activities You will be able to confidently speak about industry change with anybody at any organizational level. You will feel more confident about strategic management frameworks and how to apply them.

Author

Hans Weemaes

I work as the Managing Director of NEAPOLI, one of Malaysia’s leading Green Building Consultancies. Prior to this I was a visiting business school Professor in Korea, consultant, and corporate trainer. My areas of expertise are Environmental Design, Strategy, Entrepreneurship, and Project Management. I am particularly passionate about...

School

Hans Weemaes's School

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What's Included

Language: English
Level: All levels
Skills: Industry Change, Industry, MBA, Management Skill, Strategy, Strategic Management, Value Curves
Age groups: 18-65 years
Duration: 54 minutes
7 Videos
2 Documents
0
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