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Email Marketing: Basics

Learn insights and best practices of the five most common topics in email marketing.

Email Marketing: Basics

Learn insights and best practices of the five most common topics in email marketing.
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In this class, we'll review five email marketing basics, which include some of the most relevant and common topics of this marketing discipline: 

  • Optimal send times + frequency 
  • List hygiene 
  • Subject lines
  • Testing & optimization
  • Measuring success

What will you learn in this course?

Students in this course will learn how to optimize and better understand their email marketing program by establishing which day of the week is most effective; how often they should send to their specific audience; how to maintain clean distribution lists; common do’s and don’ts for subject lines; what kinds of tests work best; and how to measure success.

Who should take this course?

This course is designed for anyone new or starting in email marketing, particularly in a corporate role.

Email Marketing is a very technical discipline yet also demands strong creative knowledge. Balancing the two is challenging and very rewarding. Starting off with a solid foundation will be key to your success in maintaining and elevating your company's email marketing program.

Requirements

  • Basic knowledge of email marketing is recommended yet not necessary.
  • General marketing knowledge will prove to be helpful.

About the instructors

Jamie Chung Ryder

Marketing Advisor
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I help companies identify their single truth and implement that core value through communication channels for stronger brand cohesion, consumer trust, and ultimately, revenues. 

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