Star, Story, Solution Script

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Transcript

Okay, it's time to go through the star story solution script. And I'm going to go through this fairly quickly, because I want to make sure that this video is under really 30 minutes. So I'm going to just try and go through give you examples while going through step by step with you. So a pattern interrupt is just something I mean, as crazy as you want. I remember even one marketer saying, What is this purple banana have to do with your business? Find out just watch this video, whatever it is, you're just trying to snap people out of their moment.

So whether it's something crazy, you know, how does this crazy thing have to do with this? or What does this have to do with you? or How can you do this crazy thing to find out? Then you start going after their core desires. This is great by doing research beforehand and finding out what are a lot of the issues that people come up with. And if you've ever been in the industry, kind of like I have inside of Internet Marketing.

I know a lot of the core desires because they're my core desires people like Well, I think You know, how do I know that I'm going to make money with this? Or, you know, how is this actually going to be a business plan? Is this gonna benefit me, you know, people who are looking for instant money, I even tell them, you know, if this is something that you're looking for instant money, then this is not for you. But if you're looking to build a business that a year from now you can be happy with six figures, then this is what you're looking at. So I mean, how many people would love to just and that's why my younger audience, I know that those aren't their core desires, my older audience it is. So you got to figure out what your audience is.

That's why we built the customer avatar, then you're gonna agitate the past failures, let them know. Remember, all those years that you've struggled, you've probably tried to make it online. This isn't your first time is it? And that's what I always know. It's never their first time if they're here with you. It's not their first time trying to solve this issue.

This has been an active journey forum, let them know that you know, and then you can kind of feel like you don't feel like you're on the end. Then you finally make your big promise. You know, hey, you know if you've ever had issues With that before, I'm going to turn that all around this one thing, my sales funnel secrets Labs is going to build a business for you from the ground up, we're going to go through your entire value ladder, and click by click, you're going to be able to copy every sales funnel that I have in my value ladder, so that you can just fill it in with your products and build it out as we go along. So then I introduce the star Hi, I'm Zack Miller, blah, blah, blah, and whatever your attractive character is kind of like, I want to be the reluctant hero.

I want to say, you know, I do know a lot of stuff, but I'm not. Like I don't feel egotistical. I don't feel like I need to be on the stage or in the crowd. I don't really want to be well recognized and known everywhere. I just want to help people. I want to make money and that's about it.

I want to enjoy my life. So that's kind of my stance towards but you introduce yourself as a star, whoever the star is, doesn't have to be you. And then you go into the story. So this is the star story. So you Star could be even one of your clients, right? You're just giving this as, hey, you know, john used to suffer with this as well.

And then what you want to do is start at the point of high drama. And this is a really great thing. I call this kind of a soap opera. And the point of high drama is not, I went out, went to the grocery store, and I went around the corner and then now you don't start there. That's boring. It's like, what does this have to do with anything you start out with?

And there I was staring at a 45 caliber, pointed right at my temple. And all I could think about was, these could be the last few seconds of my entire life. I could feel the beads of sweat dripping down, and every second that passed by felt like hours, and the gun barrel grew bigger. That's how you start out the point of high drama. I got you hooked. You're just like, oh my god, I'm envisioning every single thing you hear like, oh, you're looking at the gun barrel.

It's right there. And, you know, it's just like, yeah, that feels like a real moment because you're starting at drama. You're just scribing things in detail, you start there to capture attention, then you start filling in the backstory. So how did I get here? Well, I went down the wrong alley one day, when I was going shopping for XYZ, whatever it is, so, point of high drama for me maybe something like, you know, I tried so many times here, I was about to lose my business. My bank account was on on zero.

Or at the time it was $21 in some sense, but you know, basically zero, and then I go in, you know, I hit a wall again, what had I done wrong? I built another six figure business, but everything came crashing down around me. Why did this come? You know, what was I going to do? I'd finally hit a wall. And I didn't know what to do.

But then I identified this problem. The problem was, I was relying on other people for my money, not on myself. See, when I tried to get buyers or remarket to these people, I had to pay someone to do that. I didn't have that control that control bought me to this epiphany, or I declared my independence one or the other. And you know, I declare my independence from all these people and the things that they do wrong. Or I had this epiphany of these things that you can do, right?

And whatever it is just move towards that. And you say, so I started my path to find the ultimate solution, I found out that, you know, email and having the list, the money's in the list, right? So I gotta have all the power of that. But then I found out that as they started getting an email list, you know, I did start getting that money, and I did start making money, but it wasn't nearly as much as they said, you know, it was almost like I hit this brick wall, again, I found out was conspiracy. That's where you bring that in, right? This little, little conspiracy right here.

And you just simply say, Hey, I found out that it's not your fault. Let them know that, you know, it's a big lie. It's not your fault. This is a huge conspiracy. And it's because it's this guy over here and all these gurus over here, they're telling you money's in the list, but they don't tell you How to get the list how to market to the list how to build out a value ladder that you need a value ladder. That was the huge oh my gosh, like I could just like so many people, they never even taught that Geez.

Anyway. So there's the common enemy, blame this guy or blame this thing or blame these people or this group of people, everyone wants to throw rocks at somebody, give them a good reason. And that's it, people will become rabid fans for you just for that. It's a little crazy but works rapid growth, then you start saying, you know, once I did this, and I started throwing rocks, it's kind of like when you start saying, okay, so everything that the government tells me if I do the opposite, or at least look in the opposite direction, I'm probably going to find out that the solution, the truth, or something that's actually good for me, you know, like, I mean, Jesus Christ. They, they, they, they they spray Agent Orange in a different chemical, they call it a different chemical compound. It's like a derivative, which who wants to would you want to do a drip Proof of math now.

But once you know, you look in the opposite direction you go, oh, wow, they're spraying that inside of our plants and corn. And that's what you know, some GMOs are treated with. And that's why they are called GMOs, because it literally modifies the genetic anyways, that's a whole different debate. But it's like, oh, once they solve these issues, and you've made the point that one of the issues like I just did, there you go, then I saw rapid growth. And for me, it was like, Oh, they didn't teach you the value ladder, and I saw rapid growth. And it wasn't just me, here's some of the case studies, then you go into that, and you start talking about different people that had similar results.

And it may not be from your product, but it just may be understanding that same secret in that same idea, right? Because that's the idea. All these people that understood this secret along with me, experienced this type of growth as well. So it's cool. You can get interviews and you can talk with people and say, you know, yeah, once you can just get a single clip from an interview, you know, the guy goes, or the girl goes, Hey, yeah, once I discovered that, you know, an email list was how I could make my money and remark it to people. I started making a lot more money.

Boom, you that's, that's it, that's something that you can add in and that's a case study, then you go into the hidden benefits, you know, not only did it put me in control of my money, but it also allowed me more free time in my daily life. So I wasn't stuck in front of the computer and chained to it or it allowed me to travel more in my life or it allowed me to take a vacation or whatever it was, all those hidden benefits are great things that you want to cover. Then you go into the solution, you go in, you have a formal introduction. So you go, you know, I'm Zach Miller, I've created you know, the book sales funnel secrets. I've done this, I've done that. Here's why I'm the guy to listen to.

I go in, I do my formal introduction, right? Because only after they've built up all that motion, do they even finally give a crap about who you are? Let's just be honest about that. They don't no one cares. No one cares. You make them care by building up the correct tension.

And that's why anyone cares about anything. Oh, you're a great storyteller or it's not that you're really great that you follow this formula right here. But it's just like, Oh, you know how to tell things and it catches my attention. I love listening to you. You know, everyone always used to say, you know, from basically my high school to even now like, Zack, you're the life of the party, all blah, I don't feel like I am. But I know how to tell stories.

I know how to market what I'm telling you. No, I take what is the mundane because I know how to do Seinfeld emails, and make it extra ordinary. And it's all about enunciation pronunciation, how you deliver all that stuff. So that's where you get in all your normal stuff, and you kind of, Hey, I'm the great guy, then you go now I'm a great guy who went through all of this painful process I went through over a decade of, of learning these materials, you know, it took eight years before I even understood what a value ladder truly is, and the full comprehension of it that I can teach you so you can understand in minutes, and all the costs, you know, not only did it take me, you know 10s of thousands of dollars to write this book and you know, hundreds of thousand dollars lost And, you know, spent and ad spend, and you know, over a quarter of a million in training I have all inside my computer and my terabyte in my, you know, external hard drives and all these different things.

But what it did is, I'm going to teach you something that's maybe going to make it easy. Would you like to hear about that, and it's going to make it so much more speedy, it's actually going to increase when you use this thing I'm going to introduce to you, it's going to speed up this entire process so that you don't have to fall through the same hole pitfalls that I did. And then you go into so benefits, this is going to make you more money so you can retire This is going to build your your business from the ground up. So you can finally have profits for the first time. This is going to do XYZ, so you can do ABC. So you're just giving in so benefits then you bring in the social proof.

It's a little bit more, where again, you're bringing in people you're saying hey, this person said they loved it. This person said they loved it. This is where you'll need to bring in the reviews that are actually there instead of case studies. And the the actual reviews will just be people who bought it and said love it, you know, great stuff, awesome, then you, then you make the offer. Alright. So that's where you come in you say, so here's where I want you to get this or something else are whatever you're offering, then you're going to build up the value, you're going to say, you know, I could charge this for it, and I could have done this.

And here's what this you're going to get. It's building this much more price. So it's not only $997, but this thousand dollar thing. And here's $2,000 of value, here's $5,000 value. And then I could charge you all of this, but I'm not going to you introduce a fake price, right? You say I could charge you 10,000 but I'm not, you know, I'm gonna I'm gonna charge you $5,000 and then it's like, oh $5,000 but if all this did for $5,000 was and this is called the place pleasure pain, and people either go towards pleasure or away from pain.

And that may seem Different but I talked about very tactfully in some input again, I know that this is like, there's so much to cover guys. I'm sure you can understand this. There's like, probably six hours of material we're going to get through here when it's finally all done. But if all this did was you know, allow you to fire your boss, right that's away from pain, if all this did was allow you to take your first vacation, that all this did was allow you to travel the country with your wife and kids, if all this did was allow you to, you know, get your second honeymoon, if all this did was allow you to. So there's pleasure and pain, there's certain things that are away from pain, you know, if all this did was allow you to quit your job, if all this did was get you out of debt.

All this did was those are paint ones, you know, so you're getting those things, and this is called the emotional close. Wouldn't it be worth it? Wouldn't it be worth it? Even if all it did if all it did was this? Wouldn't it be worth it? If all it did was this and you do a couple of those, then you actually reveal the real price.

You go Well, I'm not going to charge you 5000 dollars, you agree that it would be worth $5,000? That's what you got to say first, a little out of order, say it would be worth it, wouldn't it? And with that, I just want to say that I'm not charging $5,000. For this, I'm charging $997 for this. And then you get into the guarantee, or what I call the logic close, which is, you know, you have absolutely no reason not to buy this, you know, the only stupid decision that could ever be made is to not take something that can be free for you. And even if this wasn't free, which means it benefited you, right?

Because that's the only way that you're going to end up paying for this is that benefited you? If it did, and if all it did, like you agreed was XYZ, it would be worth it. So again, with this guarantee, if you don't like it, you can ask for your money back, but if it benefits you, then it was worth it. And that's all So again, the only stupid decision would be not finding a solution to this right Hear right now, as it's being presented to you, so it's not calling them stupid. That's really a great reframe NLP is so great if you can just study under Richard bandler. He's a really great guy.

But, you know, you attack the decision that they could make, and you say only only stupid people would would say no to this. So it's like, you calling me stupid? No, just only people who decide? No, because and then you explain logically why it's stupid. They have no other choice but to go and buy, right? So it's just I love the logic but close.

So it's almost like it's a magic bullet, like whether you do or you don't. You have to, then you inject scarcity. So this is the fear close, where it's like, Hey, I only have a limited number of copies. This is going to be gone. When it's gone. It's gone.

Or you know, we're going to take this up or we're going to increase the price or we're going to whatever fear it's the fear close. Then you future pace. You know, can you imagine yourself in the future. With blank, can you imagine what it'll be like when? Or if, or, and that's what you're trying to do. That's future pacing.

Can you imagine? Or then you're then you do one can you? And then you start with. Now imagine this. Now imagine that and you're literally placing the sounds weird, but it's like psycho, you know? psychokinesis in a sense that you're like, forcefully putting pictures in people's brains and I know kinesis is touch but wow pictures deliver emotion and emotion delivers the thoughts and the thoughts deliver the actions and the actions create the lifestyle.

So, to me, it's just as good if you can place a picture by saying imagine this by future pacing. Imagine this in the future when you're successful with your business and you have six figures. Imagine looking back on this and how you even how you're laughing now that you even thought twice about this. You know, imagine what it will be like when blank. So you just do that then a call to action. CTA but go here buy it, then you do your post selling, you just simply talk about more reasons why they should buy it, you do a takeaway selling Hey, I just want to warn you guys that this is going to be taken away here soon.

So make sure that you buy it. And then close with a reminder, I just want to remind you guys that again, if you've had any of these issues, it's kind of like a recap, if you've had any of these issues, starting your business, you don't want to go through the same things that I did you want to shortcut your success, and you want to and I usually wrap up with one of these closes either an emotional logic or a fear. But I like to do a logic, which is Hey, my guarantee is if you don't like this, then just tell me and I'll refund it to you. I only want to benefit you. That's the only reason that I'm here. So if this doesn't benefit you, then it's like getting this for free, and you've learned something new.

And that's the great thing about it is that you may be able to apply it somewhere in your future may not be immediate. But at the same time if this does benefit you, then the benefits like we talked about are going to tend to outweigh all the time and wasted effort and energy and the pain and the cost right? that it takes to to achieve these results and how you close with these

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