This content marketing planning class is tailored to marketers, bloggers, and business owners that are familiar with the concept of content marketing but put in unfocused and time-consuming efforts that haven’t shown success.
The class is based on understanding the intent of a potential customer in each stage of their purchase journey, from awareness through consideration through to decision.
We'll dive into each of these three stages and go through likely struggles, challenges, questions, and goals that the audience has in each of the stages.
The class project involves creating a goal-driven content plan for the upcoming quarter based on topics, formats, and call-to-actions. You will also be able to assign topics to your team members and add tentative due dates to it.
For this class project, reference videos number 5, 6, and 7 and take actions listed in the content marketing plan document that's linked above.
Once you've listed all the questions in the document, make sure to transfer them into the content planning table so that you can create at least 3 to 4 pieces of content a month. Add dates and people in charge of each piece of content based on the strengths of each person you're working with.
You should have a foundational knowledge of digital and content marketing.