Learn to create outstanding sales copy in less than an hour.
In just 43 minutes, to be precise. And that leads us to the very first simple secret about copywriting that I want to share with you:
You don't have to try to learn everything about copywriting to be able to start writing striking copy right away.
There are, of course, plenty of great copywriting courses out there that are very thorough in nature, and you should definitely take them if you have a lot of time in your hands and you really want to dig deeper into what copywriting actually is and how it works.
But what if you don’t have that much time and you really want to get started now? What if you want to know the simplest techniques?
That’s why I’m sharing with you a very focused approach to the four vital ingredients of copywriting, which practically every copywriting course will touch upon.
So yes, in just 43 minutes, this copywriting course walks you through the four key elements of writing powerful sales copy, divided into four sections:
1) Copywriting brief
2) Features and benefits
4) Call to actions
The neatly packed tutorials show you step by step how to get readers to take action with whatever it is you’re selling or promoting - a product, service, idea, business, or brand. As promised, I’ve made it as short and sweet as possible, so that I won’t waste any of your valuable time: I’ll be brief and pithy, and we’ll dive straight in.
How is this course different?
This course consists of 14 lectures, but I'm not going to do much lecturing. Instead, we're going to do a lot of writing together as that's by far the best way for you to learn – nothing is as efficient as a hands-on training session where you get to try out these techniques yourself and see how they work. That's why this course is as close as it gets to a real writing workshop.
To break down this simple strategy, each lesson includes useful examples and exercises (all the worksheet documents are available both as PDF and RTF files). At the end of this class, we’ll draw all the key elements together by using a template included in the resources. And that's how you get to create your piece of sales copy, which can be an e-mail, a brochure, a sales page for your website – anything where compelling copy is needed.
And best of all: you can use and reuse this simple method as a starting point to write super-convincing copy whenever you need and get going faster than ever before.
What will you learn in this course?
The more you practice these techniques, the more confident, professional, and powerful your writing becomes - that’s a simple truth. By putting the lessons into action, you will see how this method will develop into a mindset and will eventually become an inherent part of your creative process.
When you start applying this quick and easy framework of the four key elements, it can make a huge difference in how efficient your writing is and how it gets the reader to do what you want them to do.
Who should take this course?
If you’ve just started your own business and plan to do your copy for your marketing materials but don’t quite know where to start, this course is definitely for you.
And if you’re seriously planning to become a great copywriter, there are many excellent copywriting courses here that go more in-depth, and I warmly recommend you to take as many classes as you possibly can - the amount of expertise in this community is insane.
But sometimes getting started with something new may feel a bit overwhelming and even daunting, and that’s where this quick and compact class comes to help. And I’m here to help you overcome that insecurity and get started.
If you’ve been doing copywriting for some time already, this course is a great way for you to sharpen up your writing process and make it a whole lot easier.
And remember, even though this is a course about copywriting, it addresses some of the most cutting-edge principles that apply to persuasive writing in all its forms. This course gives you the exact tools and techniques you need to get your words noticed in any writing you do - whether it's a blog article, a sales pitch to your potential new client, an email to your colleagues, a cover letter to a recruiter, a press release to catch a busy editor’s attention, or your whole website content from start to finish.
Do you need help with the assignments?
If there’s anything you’d like to ask about the lectures or the assignments, please let me know. You can use the QA section for any queries you might have - I’m here for you and ready to help every step of the way.
Ready to get started?
You can watch the videos and have a go at the writing assignments at your own pace, whenever it suits you best. Some students prefer to follow the course through in one swell swoop (as it's only 43 minutes), but you can definitely slice it up into smaller bits if you like: maybe a few minutes at lunch break, or when you've put the kids to bed, or when you're taking the bus home - just follow a routine that works best for you.