Examples of Video Delivery Styles (3/6)

Courseology Quick videos in response to student questions (bonuses)
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Transcript

But then you made the decision to go ahead and do a script. So can you tell me? Like, do you write everything out? Like what program do you use? I'd love to sort of give people some insights into the use of teleprompters. Yes, well, I had a few headers around.

Let's say, I started doing courses in which I talked freely, and it was alright, I spoke freely. I got a decent video in which I was created. But I since I'm not a native English speaker, when talking freely, I had to choose between my accent or my creativity. So when I was being creative, I lost my accent. And I spoke in our Romanian English accent that wasn't quite beneficial to the person listening but once I once I wrote everything down, and they use the prompter, I was able to concentrate on delivery because everything there was to think of was Just there in front of me. So it helped me tremendously and it was actually very easy to create the prompter I just wrote the text down and yeah advantage being that I could edit the text and make it more powerful use power words repeating key points and doing having done an editor, a friend of mine that helped me edit the text so that it was very persuasive.

And then just putting it on my iPad and putting the iPad behind the web or the webcam with which I recorded myself. So while I was looking at the webcam, I was actually looking at the prompter. And there is a lot of free prompter software for iPad for iPad. So yeah, it went there you go. Yes, and it there is an awesome added benefit to that. Since in my videos, I had all my content ready Turn down and edited.

So that it was it has a powerful delivery, I had roughly 95% of the text needed to convert that course into a book. So basically, in one of my courses, the about disc about the personality test, I just converted the text from the course into a book that had only a few minor edits, like look at the screen translated to look, check the text below or things like that. Right and you have a book instantly. That's fantastic and where do you sell that book? Or use it as a sales as a marketing tool? Yes, I started selling it in as a kid in the in the Kindle format, but after a while, I found the create space which is serviced by Amazon in which you can deliver the books And the books are distributed by Amazon.

So basically I have the paperback and the Kindle version. Now, right? I have drawn from two of my courses. And now I'm writing the third course slash book in this way, in this way. And usually I offered the books free to my students. So in that particular course, since they have the content, the identical content from the course, but the book helps me sell the course because in it, I have an offer in which they can send their payment info and I give them access to the course and the course helps me promote the book.

So right so when we Oh, that's fantastic. One thing along those same lines is that one thing I'm looking into right now is to actually taking my videos and transcribing them so using using the YouTube caption feature, so that they will generate automatically Captions, which is about 80% accurate. So then that does require some work to go in and you know, polish it up and add punctuation and obviously correct the things that Google about wrong YouTube got wrong, but but also generating a tremendous amount of content that way. And that's something that I sort of hadn't meant to do a long time ago, I have a lot of content. But now I'm sort of catching up and doing that now. So it's interesting how we tackle the problem from two points.

You can go, the transcripts and the editing after you have the videos, and I'm doing them before. Since I'm very organized, and I'm into project management and having a team. I usually have all the content beforehand, which I debate with my editor so that it sounds very good, and it's also good for adding it into a book. And I'm basically having all the content of the course Beforehand, and while you are enjoying delivering the course, and then extracting the content to publish after True, true, but I will say this, it's there's two things. One is my organization in terms of market research, asking people what they're what they're looking for, and other forms of research is that each of my videos are so well mapped out in advance, but using the technique I use called thought bubbles, which is when we talk about bullet points, it's the same thing.

So each bullet point, which could be elaborated in text, I elaborate in terms of a story, so that I make sure that I can tell that story very concisely, and I know what points that I want to hit. And I also know that it's going to be backed up by supplemental material. So ironically, I may have a course this 50 videos, but I just I just did this for one of my courses. Because one of my courses is being translated into Japanese. They're like, Oh, by the way, do you have your supplemental material and I was like, Oh, that's really too bad because it's a 40 page workbook. So it's like, there's, there's the part of me that, you know, that does the writing part that does the organization part.

But I think as you know, we all learn differently, and we all teach differently. And the way that I found years ago, is that I, when I, if I sat down to write what I want to say, the information, it doesn't come, it just doesn't come as easily as if I just stood and I was talking to somebody, it's there's something that happens and just like, I don't know, the vessel that I am, that it comes through conversation. And, and the best is obviously with a person I love working with clients, I love working with teams, this is the most fun for me. But when I had to translate that into a camera, it was all about imagining, you know, imagining that person on the other side of the lens, and then I got all excited again, and I could not conjure that same excitement, enthusiasm, if I sat at my keyboard alone just couldn't do it.

Couldn't do it. So everybody, I think it's important when you're a content creator, whether it's for a blog or for a class, to really figure out how do you work best, like, what's your sweet spot? Where is it where it feels good for you. And if it feels like a complete uphill battle, if someone told me like, in order to make a Udemy class, you absolutely have to write it out and map it out. And everything beforehand, I probably would never have done it. But I didn't know any differently.

I was just like, you know, I got some things to say. So here are my things. So for right, and then the and then what to write comes after. And now it's actually a combination of both. Now it's a combination of both. So it's interesting, but I think it's so individual just like children, they all learn in different ways.

And so you have to find the sweet spot of what makes sense for them in the same way that as instructors as teachers is contact Raiders what you know what gets us excited, you know customizing every everything's to our own needs so that we can deliver better and create valuable content in the in a way we prefer and we enjoy doing and this tip is for the non native speakers out there. When I started out I didn't have an English accent so basically I couldn't deliver it in a very powerful american way I delivered it talking like this in Romania Romanian, I can't, I can create my content now. But I had trouble speaking in English so what I did was hire an English teacher that stayed with me while I was delivering the videos, and I was delivering and at the end of the paragraph, she corrected me and I read the paragraph with the correct accent.

After a few hours, we usually had a two hour session in the first hour, we looked over the content, I spoke it and she corrected me. And in the last hour we recorded and this helped me tremendously and improve my English considerably. So if you're non English, non native English speaker, please hire on accent coach or an English teacher that can help you with your delivery. It will help tremendously and after a few sessions, you just progress naturally. Okay, can I just say okay, one thing that you do that I absolutely love and I want to bottle is this idea of, of looking at the areas where you want to polish and going into them, instead of resisting them or feeling bad about them or judging yourself. I work with a lot of people that do have accents and to me, I am like, so impressed.

That you speak English as beautifully as you do. And if only I could speak Romanian, if only I could speak all the other languages when people come to me and they think, Oh, this is it, and they have this heaviness about them. And to me, that is such a great lesson about one not taking it so personally, and and you're right in terms of the in terms of the marketplace to be able to really connect with an English speaking audience because it is a predominant language and the online learning world especially, you're pairing up with an American company, that for you to just understand that let's let's soften that barrier a little bit, so that I can make sure that it's easier to be heard without saying like, Oh, I'm never going to do this. This is too hard. This has been fair, what am I going to create the Romanian Udemy Empire?

Like, you know, that's the spirit of everything. I think that's amazing. So I really applaud you. One of the courses that I'm Including for your students to is also some extra exercises, to bring your awareness to the very specific things to listen to your own voice. Part of my background, I have extensive, you know, theatrical training. This is not acting, I'm not teaching anybody how to act, but I am teaching people how to critically observe.

Are you someone that has vocal patterns that maybe get in the way? One of my biggest pet peeves, especially for women? is this idea of rising into nations at the end and I don't know where this translates in other languages if there's a habit that can present itself in Romanian, but rising intonation is everything ending in a question, even when you don't know if you're saying a question, because what happens is that you just don't know everything you just don't sound like you know what you're talking about. And I can watch really successful people do this and they don't understand that habitually, it's it sends a message of uncertainty and even by just recording yourself speaking, whether it's with friends, whether it's with business, whether you're recording yourself for a course, have the compassion, to listen and say, Hmm, here's where I need to improve. And you embody that you did that by hiring somebody else to listen and say, How do I change how I'm speaking to make it sound more American?

How does the th sound work? How does the placement in my mouth I mean, this is, this is fantastic, but you can improve that yourself by bringing your awareness to your voice by consciously making some changes, which will feel awkward at first, especially if you use a lot of fillers like um, yeah, like, you know, it just takes slowing down, becoming super aware, which will feel really awkward and removing them slowly, slowly from your casual conversation, and then your presentation skills will get just get so much better. So you'll have those lectures that you share with your students. And I love that The way you transmit this and how you communicate, you just apply and give examples when you try to make a point so that everything and every example is in globe in a story that transmit your point with a story so that I guess you can never forget it.

It's like Oh, yes, I remember that. Sorry. Yeah, but don't you do that? You probably do that in your workshops, right? Yes. In the offline trainings, yes.

And when talking from the transcript, yes. But this doesn't come to me as naturally as it comes to you. It's like, it's wonderful hearing you transmit the idea in such an experiential way. You just you can touch it. Well, there's my whole point. It just takes practice.

That's it. So I would say to you, it play around even just one or two lectures inside your course, to give yourself the freedom to say you know what, I have a story. So now I'm going to just create an extra bonus video. Which is just one story about this point. And it could be a story that just happened in a workshop or when you were traveling, something to illustrate your point. I know sometimes you talk about technical things.

But I guarantee you that there is some story that you can integrate, and give yourself that freedom. I'm not saying one is better than another. But there is something to be said, when you're developing relationships online, because it's so limited, right? People are watching them from all over the world at all different times. You're just this person. But I've heard that people say to me when they've met me, and even strangers who have met me at events said, Oh, my God, you're just the same.

You're the same. You're the same person as you're teaching. And I think that there's that human element that people are craving. Because again, we're like you said, he makes you remember certain things. It makes you feel like you have a friend that you're learning from that there's something real about it. And even when I I've been working a little bit with some MBA students you know some Masters of Business and boy they have this language that they they you know this like this speak that they do with their PowerPoint conversations and I'm like, you are boring.

I don't care. I don't care if that's the way you that it's done. It's boring. And it's it you can sell your idea better by having all that data and being a human being. I don't buy that you have to use that sort of business school smarty pants language to be all smart. I don't buy it.

Because we we learn from we buy from we are inspired by humans, not data, not information. So you you have it, you have it in spades. You have it you managed, you know to pull it off even with a teleprompter, but just play a little bit more with just telling a story. Just give it yourself the freedom That's a great idea and I think I'm going to add some stories videos in my next course is after doing a lot of teleprompters one or two and see the reaction Yes, I'm going to that Yeah, thank you. Yeah, I built the muscle you've totally built the muscle your your you know your your English is amazing so you don't have to worry about that part anymore. Thank you

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