Get a month of TabletWise Pro for free! Click here to redeem 
TabletWise.com
 

Understanding Consumers: How Our Self-Concept Drives What We Buy

An overview of the impact that our evaluations of our identities and physical appearance impacts our purchasing behavior.

Understanding Consumers: How Our Self-Concept Drives What We Buy

An overview of the impact that our evaluations of our identities and physical appearance impacts our purchasing behavior.
10
Views
52:33
Share the link to this class
Copied

About the Class

Are you what you buy? Rightly or wrongly, many consumers believe their physical appearance and possessions affect their “value” as a person. We choose many products, from cars to cologne, because we want to highlight or hide some aspect of the self.

What will you learn in this course?

In this course, we’ll focus on how consumers’ feelings about themselves shape their consumption practices. You'll come away with an appreciation of the importance of calibrating your brand's image to the one your customers desire.

Signup to access the class
Unlimited Access to All Classes

What's included in the class?

 7 video lessons
0
Saves
10
Views
This class has not been saved

Sign Up