TabletWise.com
 

Understanding Consumers: How Our Self-Concept Drives What We Buy

An overview of the impact that our evaluations of our identities and physical appearance impacts our purchasing behavior.

Understanding Consumers: How Our Self-Concept Drives What We Buy

An overview of the impact that our evaluations of our identities and physical appearance impacts our purchasing behavior.
38
views
1
Save
Share this class, get 20% off
Invite your friends to buy this item. For each purchase they make, you get 20% off (upto $10) on your next purchase.
Share the link to this page
Copied
One-time Purchase
$99.99
List Price:  $139.99
You save:  $40
د.إ367.26
List Price:  د.إ514.18
You save:  د.إ146.92
A$136.15
List Price:  A$190.61
You save:  A$54.46
৳8,478.75
List Price:  ৳11,870.60
You save:  ৳3,391.84
CA$130.24
List Price:  CA$182.34
You save:  CA$52.10
CHF 91.24
List Price:  CHF 127.74
You save:  CHF 36.50
kr626.91
List Price:  kr877.70
You save:  kr250.78
€84.21
List Price:  €117.91
You save:  €33.69
£74.93
List Price:  £104.91
You save:  £29.97
HK$775.06
List Price:  HK$1,085.12
You save:  HK$310.05
₹7,404.13
List Price:  ₹10,366.09
You save:  ₹2,961.95
RM408.70
List Price:  RM572.20
You save:  RM163.50
₦38,096.19
List Price:  ₦53,336.19
You save:  ₦15,240
kr893.03
List Price:  kr1,250.28
You save:  kr357.25
NZ$143.50
List Price:  NZ$200.91
You save:  NZ$57.40
₱4,817.08
List Price:  ₱6,744.11
You save:  ₱1,927.02
₨16,065.89
List Price:  ₨22,492.89
You save:  ₨6,427
S$134.24
List Price:  S$187.95
You save:  S$53.70
฿3,034.69
List Price:  ฿4,248.69
You save:  ฿1,214
₺801.05
List Price:  ₺1,121.50
You save:  ₺320.45
B$538.70
List Price:  B$754.21
You save:  B$215.50
R1,521.44
List Price:  R2,130.08
You save:  R608.63

About the Class

Are you what you buy? Rightly or wrongly, many consumers believe their physical appearance and possessions affect their “value” as a person. We choose many products, from cars to cologne, because we want to highlight or hide some aspect of the self.

What will you learn in this course?

In this course, we’ll focus on how consumers’ feelings about themselves shape their consumption practices. You'll come away with an appreciation of the importance of calibrating your brand's image to the one your customers desire.

Author

 

Michael Solomon

Expert on Consumer Behavior We Are What We Buy!
Share the instructor profile
Copied
Meet Michael

What's Included

Level: Beginner
Duration: 52 minutes
7 Videos
1
Save
38
Views
This class has not been saved

Sign Up

Share

Share with friends, get 20% off
Invite your friends to TabletWise learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.