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PR 101: Growth Hacking With Publicity

Learn how to be your own publicist to help you achieve your goals.

PR 101: Growth Hacking With Publicity

Learn how to be your own publicist to help you achieve your goals.
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What's included in the class?

 13 video lessons
 4 documents

About the Class

“Contrary to common belief, the most effective way to build a brand is not by spending millions on advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business."

Publicity isn’t just for celebrities. Small businesses can use publicity to generate awareness of their company, products, and people to subsequently increase sales.

What will you learn in this course?

  • You'll learn what makes the news.
  • How to identify the right reporter,
  • How to craft your story and insider tips on how to pitch it to reporters, bloggers and television show producers to secure stories in newspapers, e-newsletters, blogs, and even television.

Who should take this course?

This class is ideal for, small business owners interested in helping boost their sales by generating awareness of their companies, products, and/or services among their target consumers.

Class Authors

Robert Lynch

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Freelance public relations consultant with 22 years of experience publicizing small and mid-size companies, their products, and their people. I use the same techniques I learned my first day on the job: tell the right story to the right reporter at the right time. Lather, rinse, repeat. Specializing in thought leadership campaigns for B2B...
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