“Contrary to common belief, the most effective way to build a brand is not by spending millions on advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business."
Publicity isn’t just for celebrities. Small businesses can use publicity to generate awareness of their company, products, and people to subsequently increase sales.
What will you learn in this course?
Who should take this course?
This class is ideal for, small business owners interested in helping boost their sales by generating awareness of their companies, products, and/or services among their target consumers.