1. Intro

5 minutes
Share the link to this page
Copied
  Completed

Transcript

Hey, everyone, and welcome to my Skillshare course this Skillshare course is called How to get more real estate listings by marketing to expired listings. I'm really excited about bringing this course to you, as real estate agent, you know, we're always trying to get more leads and get more listings, and by marketing to expired listings, well, let me tell you what that means. So basically, we know that if somebody has already made the decision to sell their house, they've actually already listed their house on the market, but for some reason they have failed to sell. What we are talking about are very, these are higher quality leads, which is why I love this strategy. And in this course, what I'm going to give you is, first off, we're going to give you a great resource, a high quality marketing template that you can customize yourself, personalize and use that to solicit these expired listings.

And secondly, I'm going to teach you how to automate that. It shouldn't take long to set up the automation, actually doing the entire process of this course. It's probably Gonna take you 15 to 20 minutes. Now, every single month, you're going to get a hand, you're gonna get an email delivered to you with the 15 or 20 expired listings in your market area. And you could spend about five or 10 minutes, addressing some envelopes and throw in some 49 cent stamps on those things to get those out. If you're not already doing it, I highly recommend you add this strategy to your real estate toolkit.

So let's get started. So here's the course outline and some of the deliverables I'm going to expect from you from this course. But first off, we're going to use two primary systems for setting up this skill. The first is a website called breakthrough broker. And if you're not familiar with breakthrough broker, they are awesome. First off, it's a free website that we're going to set you up with a free account that we're going to set you up with.

Secondly, what their mantra is, is that they think real estate professionals shouldn't have to pay for high quality marketing material. So we're going to work To find some great marketing material, and we're going to personalize it. The second big program that we're going to use in this course is your local MLS. Now all MLS is are just a little bit different, but they all have the same functionality. I'm going to walk you through the automation process, so that we can determine the expired listings in your market. And we're going to set up an automatic email that comes to you on the first of every month with the 15 or 20 new expired listings in your market.

Real quickly, before we move any further, I want to talk about withdrawn versus expired and we're going to be using a template a marketing product from breakthrough broker.com where they specifically market to those listings in your area that are withdrawn from the market. And there's a couple of reasons why I don't I don't really like that. So first off, we as real estate agents know there's 100 different reasons why a house might be withdrawn from the market. Right? They might withdraw it from the market in order to make repairs, they might have a large wedding or a death or a birth in the family, right? There's a lot of reasons why they might want to withdraw it from the market.

What I don't want that family what that household to get is a solicitation for me, just because you know, they're withdrawn from the market so that they can go on vacation so they can stop all showings for a certain amount of time. So what we're going to do is, is use this same template use the same marketing product, and we're going to send it to those who have expired listings. Now expired listings or people who have had a listing agreement, they've listed their house and for some reason they failed to do it. Now expired means they are no longer under contract with another real estate agent. So we avoid a lot of ethical dilemmas. Plus, if there's anything that I'm going to put my name on, and it kind of seems shady.

I definitely Don't want to send out that piece of marketing. If you do want to market to withdrawn type listings, what I will say is go ahead and send a copy of the solicitation letter that we're going to create here, send it over to your broker, and also do a quick Google search. I did a quick Google search and it is okay for me to solicit here in Texas to people in a withdrawn status. the only the only idea there is that if I do talk to them and they are under contract with another agent, I would not be able to list their house until that listing contract or to expire. So when the current listing expires, I could hopefully have built a relationship. For me, I'm actually just not gonna even bother with those listings that go into withdrawn status.

I'm going to stick with those that are in the expired status. Okay, that's it, guys. Let's get busy. But before we do, I just asked you one thing, hit that follow button up above, because a lot of my courses deal with real estate if you love real estate, I'd love to network with you in the future on a lot of my courses also deal with automation and sometimes they deal with automation and real estate and that's what I'm really excited to bring you those type of skills. If you're interested in that. Give me a follow give me a like, give me a comment below on some of the problems you're having.

Let's see if we can't be able to create a course specifically suited for you because it might help other real estate, real estate professionals as well. Alright guys, I'm excited. Let's get busy.

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.