Color Schemes

Photography - 101 Composition, Artistry, And Creating Great Images
4 minutes
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Transcript

It's time to talk about the fourth See, and that is color or more importantly, color schemes. Now, if you haven't noticed, this color is a huge part of photography. Because there are actual meanings behind color. There's an entire well, subject of color psychology that you guys can go and read books on websites, there's so much literature on the subject of what each color means, well, that we can't really cover it in this course. But for example, yellow, orange, red, these are warm and energetic tones, they're tones that we would see during sunrise and sunset, their tones that you could see at your favorite fast food restaurants because they represent that kind of high energy, mood and vibe. And if you notice, we've kind of been trained psychologically where if you see the Golden Arches or if you see when you guys see the in and out sign, the yellow and red what happens?

You guys get hungry, right? I get hungry too. we've kind of been trained in that way where these different colors they have different psychological meanings for us. So those are yellows and oranges and warm tones. They have that energetic vibe. But cooler tones.

They have a different vibe. They have a more calming tone to them. colors like blue And greens and and kind of these violets they have a very nice and natural feel, which makes them perfect for giving us that kind of well natural vibe. And that's why you'll notice that if you think about anything, well, the word green is automatically the color and everything is associated to nature, right. So you walk into a yoga studio or something and you'd expect the color to be green or light lavender or something one of these cool and calming tones. So that's what we're going for in our images.

Now, whenever we can tie this well sense of color into the imagery, we get a more purposeful image, we get an image that has a stronger message. And there are three specific color tones that actually are color schemes that I want to go over. Well, let's call them rules, actually, because there are really more rules, but one is an analogous color scheme. And that's basically what we set up here. And now this color schemes are colors that are basically designed to match and typically their colors that go next to each other on the color wheel. So here we have this scene with very analogous tones.

We have like these light tans and whites, we have blues If you'll notice, we've actually reflected that in our clothing. So we have you guys wearing some whites as a top blue jeans, we have a blue top up here. Well, it's a kind of like a lavender. And then some nice light jeans. If you guys have noticed, a lot of times when people go to the beach, they shoot with a white shirt and blue jeans. Now this is kind of overdone, which is why we didn't do it here.

But it's overdone for a reason, because it works because those colors are very much analogous to the scene. Now an analogous color where you're basically matching these colors that are next to each other on the color wheel. In any scene like this creates kind of a purposeful sense of harmony to it. Okay, we're basically trying to blend in, we're trying to look as if we're shooting something that's going to look natural in that scene. But if you're going for contrast in a scene, then you might use complimentary colors. complementary colors are colors that are basically opposite each other on a color wheel.

So analogous are all next to each other complementary or opposite of one another. Now, complementary colors create a very strong sense of contrast, but they also sort of match. So you're not going to get this kind of strange juxtaposition. You'll get a very solid juxtaposition. I shouldn't say that. That's such a weird word juxtaposition.

Who says that? All right. But we get a good sense of contrast with the colors will still match. So for example, a very contrasting look in this scene would be if we brought in yellows because yellows are on the opposite side of blue on the color wheel. So if we're going for contrast, if we want things to stand out, we would use complementary schemes. If you want to be more harmonious, we use analogous scheme.

The other color that I want to talk about is a monochromatic color world. Now when we think of monochromatic Generally, we think of black and white, but it doesn't have to be black and white, monochromatic, as far as black and white goes is based on gray but you can also have monochromatic color schemes that are based on red or based on Browns or whatever tone you want. It's just basically a different shades of the exact same color. Okay, so for black and white, it's different shades of gray. Now monochromatic color schemes, they can create a very much a sense of, well, timelessness or even surreal pneus. Like if everything in a scene if you kind of color match, so everything is a different shade of red or an orange.

It'll have a very surreal kind of feel to it. So these are the three tones that we're using most often in our photographs. And for this scene, well, we're going to be shooting with an analogous color scheme and so We have them we're kind of blending in and creating a really nice and harmonious look to the image. And it's going to add a lot to the sense of purpose and the kind of the overall tone in the image. So now we're done about talking about color. So why don't you say we actually get some photographs done.

Now let's get some shots.

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