As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.
Welcome to copywriting for beginners, part three of three: persuasion.
I'm your instructor, Alan Sharpe.
I got started as a copywriter in 1989.
In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.
I have written in all of the channels-offline, online, outdoor, mobile, and broadcast.
I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans, and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.
In case you're wondering, I've been teaching copywriting since 1995.
Why take this course
This course teaches you how to write copy that persuades people to buy.
I teach you the tips and tricks I've learned in over 30 years of writing effective copy.
At the end of this course, you’ll know how to write copy that generates results. You’ll know how to craft copy that persuades.
This course is divided into three sections.
Section one is all about persuasion.
Section two is all about offers.
Section three is all about keeping your readers hooked.
This course is filled with practical, step-by-step advice, tools, tips, and tricks that I've learned over the years as a professional copywriter.
I use dozens of examples from the real world of copywriting-both offline and online-to teach you to the art of writing persuasive copy.
Is this course for you?
I designed this course for copywriters who want to write persuasive copy, who want to write copy that doesn’t just entertain or inform-but generates results.
If you need to write persuasive copy for a living, then this course is for you.