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Copywriting for Beginners: Part 3 of 3 - How to Persuade

Learn how to write copy that persuades people to buy. Copywriting secrets revealed.

Copywriting for Beginners: Part 3 of 3 - How to Persuade

Learn how to write copy that persuades people to buy. Copywriting secrets revealed.
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About the Class

Your success as a copywriter depends on your ability to persuade.

As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.

Welcome to copywriting for beginners, part three of three: persuasion.

I'm your instructor, Alan Sharpe.

I got started as a copywriter in 1989.

In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.

I have written in all of the channels-offline, online, outdoor, mobile, and broadcast.

I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans, and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.

In case you're wondering, I've been teaching copywriting since 1995.

What will you learn in this course?
  • Write persuasive copy
  • Write using features and benefits
  • Overcome objections
  • Overcome doubts with testimonials
  • Craft compelling offers
  • Use deadlines and guarantees to boost response

Why take this course

This course teaches you how to write copy that persuades people to buy.

I teach you the tips and tricks I've learned in over 30 years of writing effective copy.

At the end of this course, you’ll know how to write copy that generates results. You’ll know how to craft copy that persuades.

Course structure

This course is divided into three sections.

Section one is all about persuasion.

  • You'll learn how to give your sales pitch a proven structure.
  • I'll show you how to write using features and benefits.
  • You'll learn how to write copy that overcomes objections.
  • We'll cover testimonials, guarantees, deadlines, and other tactics that persuade people to buy.

Section two is all about offers.

  • You'll discover why your copy needs an offer.
  • We'll look at the two main categories of offers.
  • And I'll share with you the many ways you can use offers to boost the power of your copy to persuade.

Section three is all about keeping your readers hooked.

  • You’ll learn how to write subheads and photo captions that keep your potential buyers engaged in your copy.
  • I’ll show you how to make your copy more effective by making it conversational and personal.

This course is filled with practical, step-by-step advice, tools, tips, and tricks that I've learned over the years as a professional copywriter.

I use dozens of examples from the real world of copywriting-both offline and online-to teach you to the art of writing persuasive copy.

Is this course for you?

I designed this course for copywriters who want to write persuasive copy, who want to write copy that doesn’t just entertain or inform-but generates results.

If you need to write persuasive copy for a living, then this course is for you.

Who should take this course?

Aspiring copywriters


Alan Sharpe

Veteran direct response copywriter
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Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us. Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check. Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio,...

Class Requirements

  • You must know how to write in English.
  • You must have a basic understanding of sales and marketing concepts.
  • Ideally, you should have taken Copywriting for beginners parts 1 and 2.

What's Included

Level: Beginner
Duration: 1 hour 22 minutes
23 Videos
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