Most startups fail. But many of those failures are preventable.
The lean strategy for a start-up is being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries author of lean start-up defines a start-up as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The lean start-up approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, the lean start-up method relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, the lean start-up offers entrepreneurs in companies of all sizes - a way to test their vision continuously, to adapt and adjust before its too late.
My objective of this course is to bring these strategies in simple terms in brief so that users are benefited and use them in real businesses.
Who should take this course?
This course is for all those dreamers who have some ideas and want to convert their idea into a successful business.