Sherry opened several social media accounts for her startup. She had no interest in social media, but people had told her that it was the only way she could stay in business she posted daily for the first two weeks. Soon, however, she became too busy to pay attention to her social media accounts. She checked back in after three months and found several flattering comments. She also discovered a complaint that was a month old, the customer had become so frustrated by being ignored that he left a number of critical posts on all of her accounts, Sherry wondered why he had not tried to call her on the telephone if he was so upset.