Module 4: Case Study

Effectively Marketing Yourself for Career Success Module Four: Controling and Developing Your Image
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Transcript

Jennifer wanted to create a bakery with a reputation for quality. Her business partner agreed with her vision for the company. At first, the bakeries reputation was positive, Jennifer worked 18 hour days cooking and serving her customers. Six months after opening Jennifer left town for a few weeks to handle some family business leaving her partner in charge. While she was gone, the customer reviews began to spiral downwards. She returned to find her business partner had stopped the kitchen with pre made items to save on labor and cost.

Jennifer was furious and wondered how she would get back the customers who no longer trusted her

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