Gary decided to create a blog for self promotion, he focused on his main tasks at work, which he considered rather boring. The first blog post did not elicit many responses. In fact, there was only one response and it was lackluster. He continued working on the blog and promoting it among his colleagues. Unfortunately, the reception remained lukewarm. After a few weeks, Gary blogged about his company's charity walk it caused it he greatly supported for the first time there were multiple responses, and most of them encouraged him to continue writing similar posts.