Module 8: Video Lesson

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Transcript

Module eight, social media part one. Social media is an excellent way to improve your brand's presence. You must however, use social media correctly in order for it to be effective. It's not enough for you to have social media accounts. You need to have a specific purpose for your accounts and monitor them closely. It is also imperative that you implement security as you promote your brand.

Needs constant monitoring. Social media requires constant monitoring. If you do not pay attention to your social media accounts, they will not do you any good. When using social media open accounts that are relevant to you and your business. It is difficult to juggle numerous social media accounts once you are actively using Social media, be sure to check your accounts regularly. You can also implement different tools to track your social media presence.

Google alerts are useful tools to monitor your social media accounts. Some tools are paid and others are unpaid. Security. Everyone with an online presence needs to focus on Internet Security being secure while using social media requires more than virus software. You need to use all the security tools available to use such as secure passwords and two factor of indications or two step verification process. Using the two factor authentication will keep your Password Safe.

In this process, you will end Enter your password and verification code is set to your phone. The account cannot be accessed without the code. To save time, you may establish your home computer so that the code is not needed to log in on that computer. Since the code is needed for other locations, it becomes more difficult to hack the account. choosie secure passwords using different passwords for each account will improve security. A secure password is typically eight to 10 characters, and include all of the following uppercase letters, lowercase letters, numbers, symbols or characters.

Have an objective. People who fail or not completely successful using social media often only use it for general self promotion. While social media is a great rate for self promotion. You need to have a clear objective in what you are promoting and how you promote it. Why are you there? Why are you trying to promote?

How does it translate to your brand? If you only share self glorifying post of your triumphs, your you lose your credibility. Take your objectives from your pillars and find ways to reach them. For an example, if you are passionate about fair trade, share your experiences and link to other articles, blogs, etc. Having an objective helps you establish a network of followers with similar ideas. Promote promoting your social media sites takes time and effort on your part.

There are many ways that you can increase the visibility of your Brand by using social media. The first step is to create the same message and theme throughout all your social media sites. Your Tumblr and your Facebook should not share conflicting information. They should promote each other. certain tools allow you to link the same post to multiple sites. They should also have a similar look, color scheme and feel to them.

You need to drive awareness of your brand by attracting people to you. The more connections you make, the more exposure you have. Don't be afraid to include links in your content. Additionally, SEO can be implemented to improve your visibility, find useful search items and integrate them into your content to increase your search rankings. running an SEO campaign is more complex than This, but choosing useful keywords is an excellent starting point.

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