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Game Analytics: From Basics to Advanced Strategies

Our course is a great fit for everyone who is interested in the game industry and game development, regardless of their education or experience in analytics.

Game Analytics: From Basics to Advanced Strategies

Our course is a great fit for everyone who is interested in the game industry and game development, regardless of their education or experience in analytics.
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WHAT NUMBERS CAN TELL YOU ABOUT YOUR GAME SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Choose Crazy Asparagus. It's going to be our default project for this course. 3. Build the Main Metrics report for ARPU and Day 1 Retention. Are these metrics interconnected? 4. Find ARPPU and Average Check of Paying Users Frequently Entering the App among the reports. How are these metrics interconnected?
HOW TO AVOID OVERPAYING FOR NEW USERS SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Find the 3rd Party Attribution tab. 3. Choose Crystal Room and build reports By Campaign and By Country. 4. Check the RROI 1 and Return 3 Day Retention metrics. What do they mean?
THE MOST IMPORTANT INDICATOR AND HOW TO IMPROVE IT SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then choose Crazy Asparagus. 3. Build the Retention Rate report, choose the Detailed view. 4. Answer the following questions: - Does the Day 1 Retention change? - Which of the install days has the largest Day 7 Retention?
SO, YOU’VE CREATED A GAME... HOW TO PREPARE IT FOR GLOBAL LAUNCH AND AVOID WRONG CONCLUSIONS SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then click on Crazy Asparagus. 3. Go to Users. Try to set up the filters which would be able to show the information on the users that registered 3 to 4 weeks ago and who at the same time were last active more than 7 days ago. Please note that you'll need to set up the filers only, you won't be able to see the report in the demo version.
HOW TO ORGANIZE EVENT STRUCTURE, ANALYZE THE FIRST SESSION AND BUILD FUNNELS SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then choose Crazy Asparagus. Please note that it's our default project for these tasks. 3. Build a funnel that consists of any five steps. One of them should be one hour long. 4. Create a Custom Events report for three events and limit parameters for one of the events.
BETTER SEGMENTATION MAKES YOUR DECISIONS MORE EFFECTIVE SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then choose Crazy Asparagus. 3. Create a segment from the non-paying Italian users who registered in July of the current year. Please note that you won't be able to build a report in the demo version.
INCREASING CONVERSION BY MAKING THE RIGHT CHOICE SELF CHECK Experiment with the sample size and significance calculators that we mentioned in the video: 1. Create conditions and calculate the size of the test sampling. 2. Create conditions and calculate significance.
IMPROVING APP MONETIZATION BY UNDERSTANDING PAYING USERS’ BEHAVIOR SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then select Crazy Asparagus. 3. Find out how many users paid $250 and more?
YOU’VE COLLECTED AND ANALYZED DATA. HOW CAN YOU DELIVER RESULTS TO COLLEAGUES AND SHORTEN THE TIME FROM DATA TO DECISION? SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then select Crazy Asparagus. 3. Open the Reports tab and find the report that shows the dynamics of the aggregate gross income for 3 apps for the last 30 days.
GAME ECONOMY IS A GAME IN ITSELF. WE’LL TRY TO EXPLAIN ITS BASICS IN JUST ONE LECTURE SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Select Crystal Room there. 3. Find the ID of the currency pack that was purchased the most for the real money of the 3rd level during the last 7 days.
DOES THE PLAYER DEVICE MATTER? SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Choose the cross-platform project there. 3. Compare ARPPU of those users who play via one platform to ARPPU of those users who play via several platforms.
HOW TO INCREASE REVENUE AND NOT BREAK GAME ECONOMY SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Choose Crystal Room there. 3. In the Real-time Dashboard, looking at the Users Online metric, find out the best hours to run promotions.
MAKE SURE THAT VERSION 10 IS BETTER THAN VERSION 1 SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Select Crystal Room. 3. Open the Versions report and find out which one of the last three versions of the project has higher Retention. This is a complex question, and you'll have to build Retention for several days.
EVERY ANALYST SHOULD DO THIS SELF CHECK 1. Download file with the revenue estimation for the upcoming game. You can find it in the archive for this lecture. 2. Choose scenarios for each metric and build the revenue forecast for the upcoming game for the following year.
UTILIZING LTV TO AVOID OVERPAYING FOR USERS SELF CHECK 1. Download the spreadsheet. You can find it in the archive for this lecture. 2. Build the LTV forecast for your project.
FINALLY, WE WILL ANSWER THE QUESTION: “OKAY, WHAT’S NEXT?” SELF CHECK 1. Go to the Live Demo devtodev. 2. Go to the Push tab and examine the stats for the completed push campaigns. 3. How do these numbers change depending on the platform?

Our course is an excellent fit for everyone interested in the game industry and game development, regardless of their education or experience in analytics. Newcomers will be able to get to know the basics and then gradually grow into advanced users. Professionals in the industry will deepen their knowledge and add up some other strategies and approaches to their skill set.

We'll start with the basic methods and specifics of game analytics. 
You'll get to know the main principles when it comes to analyzing games: from the moment of data collection to the moment of making the right decision based on data analysis.

Step by step, we'll be increasing the level of complexity of the course and will dive into the details of game analysis. We’ll find out how to organize the structure of the events, build funnels and forecast revenue based on the time series and regression, and then we will approach Machine Learning at the end of the course.

During the course, you’ll also learn how to use devtodev’s instruments and solve various complex issues.

WHAT NUMBERS CAN TELL YOU ABOUT YOUR GAME SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Choose Crazy Asparagus. It's going to be our default project for this course. 3. Build the Main Metrics report for ARPU and Day 1 Retention. Are these metrics interconnected? 4. Find ARPPU and Average Check of Paying Users Frequently Entering the App among the reports. How are these metrics interconnected?
HOW TO AVOID OVERPAYING FOR NEW USERS SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Find the 3rd Party Attribution tab. 3. Choose Crystal Room and build reports By Campaign and By Country. 4. Check the RROI 1 and Return 3 Day Retention metrics. What do they mean?
THE MOST IMPORTANT INDICATOR AND HOW TO IMPROVE IT SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then choose Crazy Asparagus. 3. Build the Retention Rate report, choose the Detailed view. 4. Answer the following questions: - Does the Day 1 Retention change? - Which of the install days has the largest Day 7 Retention?
SO, YOU’VE CREATED A GAME... HOW TO PREPARE IT FOR GLOBAL LAUNCH AND AVOID WRONG CONCLUSIONS SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then click on Crazy Asparagus. 3. Go to Users. Try to set up the filters which would be able to show the information on the users that registered 3 to 4 weeks ago and who at the same time were last active more than 7 days ago. Please note that you'll need to set up the filers only, you won't be able to see the report in the demo version.
HOW TO ORGANIZE EVENT STRUCTURE, ANALYZE THE FIRST SESSION AND BUILD FUNNELS SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then choose Crazy Asparagus. Please note that it's our default project for these tasks. 3. Build a funnel that consists of any five steps. One of them should be one hour long. 4. Create a Custom Events report for three events and limit parameters for one of the events.
BETTER SEGMENTATION MAKES YOUR DECISIONS MORE EFFECTIVE SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then choose Crazy Asparagus. 3. Create a segment from the non-paying Italian users who registered in July of the current year. Please note that you won't be able to build a report in the demo version.
INCREASING CONVERSION BY MAKING THE RIGHT CHOICE SELF CHECK Experiment with the sample size and significance calculators that we mentioned in the video: 1. Create conditions and calculate the size of the test sampling. 2. Create conditions and calculate significance.
IMPROVING APP MONETIZATION BY UNDERSTANDING PAYING USERS’ BEHAVIOR SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then select Crazy Asparagus. 3. Find out how many users paid $250 and more?
YOU’VE COLLECTED AND ANALYZED DATA. HOW CAN YOU DELIVER RESULTS TO COLLEAGUES AND SHORTEN THE TIME FROM DATA TO DECISION? SELF CHECK 1. Go to devtodev.com and choose Live Demo. 2. Then select Crazy Asparagus. 3. Open the Reports tab and find the report that shows the dynamics of the aggregate gross income for 3 apps for the last 30 days.
GAME ECONOMY IS A GAME IN ITSELF. WE’LL TRY TO EXPLAIN ITS BASICS IN JUST ONE LECTURE SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Select Crystal Room there. 3. Find the ID of the currency pack that was purchased the most for the real money of the 3rd level during the last 7 days.
DOES THE PLAYER DEVICE MATTER? SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Choose the cross-platform project there. 3. Compare ARPPU of those users who play via one platform to ARPPU of those users who play via several platforms.
HOW TO INCREASE REVENUE AND NOT BREAK GAME ECONOMY SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Choose Crystal Room there. 3. In the Real-time Dashboard, looking at the Users Online metric, find out the best hours to run promotions.
MAKE SURE THAT VERSION 10 IS BETTER THAN VERSION 1 SELF CHECK 1. Go to devtodev.com and select Live Demo. 2. Select Crystal Room. 3. Open the Versions report and find out which one of the last three versions of the project has higher Retention. This is a complex question, and you'll have to build Retention for several days.
EVERY ANALYST SHOULD DO THIS SELF CHECK 1. Download file with the revenue estimation for the upcoming game. You can find it in the archive for this lecture. 2. Choose scenarios for each metric and build the revenue forecast for the upcoming game for the following year.
UTILIZING LTV TO AVOID OVERPAYING FOR USERS SELF CHECK 1. Download the spreadsheet. You can find it in the archive for this lecture. 2. Build the LTV forecast for your project.
FINALLY, WE WILL ANSWER THE QUESTION: “OKAY, WHAT’S NEXT?” SELF CHECK 1. Go to the Live Demo devtodev. 2. Go to the Push tab and examine the stats for the completed push campaigns. 3. How do these numbers change depending on the platform?

About the instructors

 

Ekaterina Sabirova

devtodev.com
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devtodev is a full-cycle analytics solution for game developers. The company focuses on game analytics and allows to track all the basic metrics in real time, optimize tutorial, find where and why users churn, evaluate the effectiveness of levels and analyze the behavior of your paying audience. Also, specific game reports help you to find bottlenecks in the game economy and forecast LTV.

https://www.devtodev.com/

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