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Understanding Consumers: How Your Customers Make Sense of What You Sell

Understand what makes it more or less likely that your customers will pay attention to your messages and products.

Understanding Consumers: How Your Customers Make Sense of What You Sell

Understand what makes it more or less likely that your customers will pay attention to your messages and products.
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What's included in the class?

 9 video lessons

About the Class

We are bombarded by messages that compete for our attention. Your customers cope with this sensory bombardment by paying attention to some stimuli and tuning out others - unfortunately, the vast majority never break into people's awareness. And, the messages to which we do pay attention often wind up affecting us differently from what the sponsors intended; we each put our personal “spin” on things as we assign meanings consistent with our own unique experiences, biases, and desires.

What factors determine whether you will get noticed, or get lost in the clutter?

This course focuses on the process of how we absorb sensations and then use these to interpret the surrounding world. It will give you some basic guidelines to help you create messages, package designs, and other marketing collateral that will be more likely to break through the clutter and engage your customers. The course is suitable for anyone who works in marketing, or who has a general interest in understanding consumer behavior.

Class Authors

 

Michael Solomon

Expert on Consumer Behavior We Are What We Buy!
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