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Business English Pronunciation: Marketing Phrases

Improve your English fluency and ability to use essential business vocabulary.

Business English Pronunciation: Marketing Phrases

Improve your English fluency and ability to use essential business vocabulary.
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Let's take a peek at what we'll be doing in this class.
"ad-ver-tis-ing cam-paign" | You're not so difficult to pronounce when we break you into syllables. Hahaha
“be-hav-ior pat-tern” | This could be an interesting one. Hmm
“brand eq-ui-ty” | "Pronunciation" is our middle name. Let's do it.
“busi-ness plan” | Our plan is to pronounce this phrase like a boss. Oh, yeah.
“buy-er per-so-na” | We eat pronunciation exercises for breakfast. Yes!
“click-through rate” | After this one, we're going to jump up and down and shout for joy.
“com-pet-i-tive ad-van-tage” | We're feeling some good vibes here. Let's jump right in.
“con-su-mer be-hav-ior” | Yes, we are consumers. Yes, we love to eat tasty jelly donuts.
“con-ver-sion rate” | Ah, it makes us think of converting currency. What? It's something different? Hmmm, let's learn more.
“cus-tom-er loy-al-ty” | We are loyal to our belief that we must conquer Business English pronunciation!!
Are you ready to check your listening comprehension? Write down your answers as you take the video test.
Have you been paying attention to the lessons? We're about to find out. Write down the missing words and phrases.
How well do you remember what we've learned? What are the missing words, phrases, and sentences?
“crowd-sourced con-tent” | We like crowds. Except when they're trying to trample us.
“drip mar-ket-ing” | We have a leaky faucet at home which always goes drip, drip, drip.
“ed-u-ca-tion-al in-fo-graph-ic” | This is a long one. Have no fear! We love challenges.
“e-mo-tion-al brand-ing” | We get emotional when we see cute puppies running down the road.
“en-gage-ment rate” | Yes! We will engage and conquer the pronunciation of this phrase!
“glob-al brand” | We've traveled a bit. We may already have some experience with this one.
“growth hack-ing” | Anything with the word "hacking" sounds awesome. Let's jump right in.
“in-bound mar-ket-ing” | After this one, we should have a nice cup of coffee.
“key per-for-mance in-di-ca-tor” | This is a mouthful. No worries. We've got lots of energy and focus.
“key-word phrase” | We like keys and we like phrases. What could go wrong?
Are you ready to demonstrate what you've learned? Well, of course you are! Fill in the missing answers.
Lovely, lovely. Here's a great chance to practice what we've learned so far. Fill in the missing answers.
Level 3? Oh, yeah. Let's kick some butt! Fill in the missing answers.
“life-style seg-men-ta-tion” | This one sounds very scientific. We must find out more!
“mar-ket lead-er” | Oh. We like this one. We love to be the leaders of things.
“mar-ket sur-vey” | We know what a market is. We know what a survey is. Hmmm. Let's figure out the rest.
“mo-bile op-ti-mi-za-tion” | This one makes us think of robots. Robots are awesome.
“niche strat-e-gy” | We like chess and we like strategy. Let's go.
“out-door ad-ver-tis-ing” | How exciting! We love taking long walks when we're outdoors.
“pay-ment thresh-old” | This one sounds like money for sure. Money is awesome.
“press re-lease” | After reading this, we feel like exercising some more.
“prod-uct launch” | We hope there's something about rockets in this one.
“prod-uct range” | We're going to have a nice, juicy snack after this one. Food feeds the soul!
Onward and upward! Let's review what we've learned. Fill in the missing answers.
We love penguins! We love them, even more, when they're checking our listening comprehension! Fill in the missing answers.
Here we are again at Level 3. It's time to put the pedal to the metal. Fill in the missing answers.
“prod-uct dif-fer-en-ti-a-tion” | Holy cow! That's a lot of syllables. Delicious.
“pub-lic re-la-tions” | We going to jump right into this one and drink from the cup of knowledge. Yeeehaaa.
“ran-dom sam-pling” | Oh. Anything that is random is exciting and unpredictable.
“re-search de-part-ment” | We hear that Batman has an awesome research department.
“re-turn on in-vest-ment” | We like money and we like investments. This one should be scrumptious.
“sales rep-re-sen-ta-tive” | One of these guys came to our house the other day. We bought EVERYTHING.
“tar-get au-di-ence” | This one makes us think of target practice with bows and arrows. Robin Hood is awesome.
“u-nique sell-ing prop-o-si-tion” | This is a super-sized phrase. Does it come with fries and a drink?
“us-er ex-per-i-ence" | Our experience with video games is great. Video games are awesome.
“vi-ral con-tent” | Social media is a great place for this kind of stuff. Social media is awesome.
Are you ready to show what you've learned? Oh yeah, man! Fill in the missing answers.
Fantastic. Here's a great chance to practice what we've learned so far. Fill in the missing answers.
Ready to become a black belt in listening comprehension? Great! Let's do it. Fill in the missing answers.

This course will boost your ability to pronounce, understand, and use essential marketing and advertising phrases.

Each lesson targets one (1) marketing phrase in three (3) parts:

  • Phrase Definition - We explore the lengthy official definition of each phrase and give you a simplified meaning, which is easier to understand.
  • Pronunciation Practice - We break each marketing phrase into parts and practice each syllable to guarantee correct pronunciation.
  • Conversation Examples - We use multiple conversation examples so that you can see each marketing phrase in action.

Three Levels of Listening Comprehension Tests

  • After we learn, pronounce, and practice the phrases, we’ll test your listening comprehension with three (3) levels of difficulty.
  • With four (4) sections of marketing phrases, three (3) tests per section, and ten (10) questions per test, that's one hundred and twenty (120) questions!
Who this course is for:
  • Business professionals working in multinational companies
  • Non-native English speakers looking to improve their Business English pronunciation
  • Intermediate-level English as a Second Language students
  • Students improving their English to become more valuable in their future business career

Be More Confident Using English Marketing Phrases

  • Whether you use Business English locally or internationally, this course will make you more confident using, pronouncing, and understanding essential marketing vocabulary and phrases.

Requirements

  • A desire to improve your Business English pronunciation and communication skills
  • A desire to be more competent with essential marketing phrases and vocabulary
  • A pre-intermediate or higher level of English
  • You should have a computer, tablet, or smartphone
Let's take a peek at what we'll be doing in this class.
"ad-ver-tis-ing cam-paign" | You're not so difficult to pronounce when we break you into syllables. Hahaha
“be-hav-ior pat-tern” | This could be an interesting one. Hmm
“brand eq-ui-ty” | "Pronunciation" is our middle name. Let's do it.
“busi-ness plan” | Our plan is to pronounce this phrase like a boss. Oh, yeah.
“buy-er per-so-na” | We eat pronunciation exercises for breakfast. Yes!
“click-through rate” | After this one, we're going to jump up and down and shout for joy.
“com-pet-i-tive ad-van-tage” | We're feeling some good vibes here. Let's jump right in.
“con-su-mer be-hav-ior” | Yes, we are consumers. Yes, we love to eat tasty jelly donuts.
“con-ver-sion rate” | Ah, it makes us think of converting currency. What? It's something different? Hmmm, let's learn more.
“cus-tom-er loy-al-ty” | We are loyal to our belief that we must conquer Business English pronunciation!!
Are you ready to check your listening comprehension? Write down your answers as you take the video test.
Have you been paying attention to the lessons? We're about to find out. Write down the missing words and phrases.
How well do you remember what we've learned? What are the missing words, phrases, and sentences?
“crowd-sourced con-tent” | We like crowds. Except when they're trying to trample us.
“drip mar-ket-ing” | We have a leaky faucet at home which always goes drip, drip, drip.
“ed-u-ca-tion-al in-fo-graph-ic” | This is a long one. Have no fear! We love challenges.
“e-mo-tion-al brand-ing” | We get emotional when we see cute puppies running down the road.
“en-gage-ment rate” | Yes! We will engage and conquer the pronunciation of this phrase!
“glob-al brand” | We've traveled a bit. We may already have some experience with this one.
“growth hack-ing” | Anything with the word "hacking" sounds awesome. Let's jump right in.
“in-bound mar-ket-ing” | After this one, we should have a nice cup of coffee.
“key per-for-mance in-di-ca-tor” | This is a mouthful. No worries. We've got lots of energy and focus.
“key-word phrase” | We like keys and we like phrases. What could go wrong?
Are you ready to demonstrate what you've learned? Well, of course you are! Fill in the missing answers.
Lovely, lovely. Here's a great chance to practice what we've learned so far. Fill in the missing answers.
Level 3? Oh, yeah. Let's kick some butt! Fill in the missing answers.
“life-style seg-men-ta-tion” | This one sounds very scientific. We must find out more!
“mar-ket lead-er” | Oh. We like this one. We love to be the leaders of things.
“mar-ket sur-vey” | We know what a market is. We know what a survey is. Hmmm. Let's figure out the rest.
“mo-bile op-ti-mi-za-tion” | This one makes us think of robots. Robots are awesome.
“niche strat-e-gy” | We like chess and we like strategy. Let's go.
“out-door ad-ver-tis-ing” | How exciting! We love taking long walks when we're outdoors.
“pay-ment thresh-old” | This one sounds like money for sure. Money is awesome.
“press re-lease” | After reading this, we feel like exercising some more.
“prod-uct launch” | We hope there's something about rockets in this one.
“prod-uct range” | We're going to have a nice, juicy snack after this one. Food feeds the soul!
Onward and upward! Let's review what we've learned. Fill in the missing answers.
We love penguins! We love them, even more, when they're checking our listening comprehension! Fill in the missing answers.
Here we are again at Level 3. It's time to put the pedal to the metal. Fill in the missing answers.
“prod-uct dif-fer-en-ti-a-tion” | Holy cow! That's a lot of syllables. Delicious.
“pub-lic re-la-tions” | We going to jump right into this one and drink from the cup of knowledge. Yeeehaaa.
“ran-dom sam-pling” | Oh. Anything that is random is exciting and unpredictable.
“re-search de-part-ment” | We hear that Batman has an awesome research department.
“re-turn on in-vest-ment” | We like money and we like investments. This one should be scrumptious.
“sales rep-re-sen-ta-tive” | One of these guys came to our house the other day. We bought EVERYTHING.
“tar-get au-di-ence” | This one makes us think of target practice with bows and arrows. Robin Hood is awesome.
“u-nique sell-ing prop-o-si-tion” | This is a super-sized phrase. Does it come with fries and a drink?
“us-er ex-per-i-ence" | Our experience with video games is great. Video games are awesome.
“vi-ral con-tent” | Social media is a great place for this kind of stuff. Social media is awesome.
Are you ready to show what you've learned? Oh yeah, man! Fill in the missing answers.
Fantastic. Here's a great chance to practice what we've learned so far. Fill in the missing answers.
Ready to become a black belt in listening comprehension? Great! Let's do it. Fill in the missing answers.

About the instructors

Michael Honkanen

Managing Director at Able Lingo | Improve your English. Become more Valuable.
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My students tell me again and again that they wish to improve their communication skills and ability to speak fluently in English. That's why I created Able Lingo. My goal is to make YOU more valuable by improving your ability to use the English language effectively. At Able Lingo, we do NOT focus on memorizing grammar rules. Your previous English teachers probably taught you a lot of grammar rules. Now, it's time to put that knowledge to use and learn to speak effectively!

As your English fluency improves, your confidence grows. As your confidence grows, your world and possibilities expand. A higher level of English will create personal and professional opportunities in your life. What an exciting journey! Improve your English. Become more valuable. Follow us on social media: Instagram, Facebook, Twitter, YouTube

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