TabletWise.com
 

“brand equity”

2 minutes
Share the link to this page
Copied
  Completed
You need to purchase the class to view this lesson.
One-time Purchase
$99.99
List Price:  $139.99
You save:  $40
د.إ367.28
List Price:  د.إ514.21
You save:  د.إ146.92
A$140.06
List Price:  A$196.09
You save:  A$56.03
৳8,482.04
List Price:  ৳11,875.20
You save:  ৳3,393.15
CA$131.30
List Price:  CA$183.83
You save:  CA$52.52
CHF 90.40
List Price:  CHF 126.57
You save:  CHF 36.16
kr627.31
List Price:  kr878.26
You save:  kr250.95
€84.29
List Price:  €118.01
You save:  €33.71
£76.64
List Price:  £107.30
You save:  £30.66
HK$774.94
List Price:  HK$1,084.95
You save:  HK$310
₹7,382.67
List Price:  ₹10,336.04
You save:  ₹2,953.36
RM415.70
List Price:  RM582
You save:  RM166.30
₦38,096.19
List Price:  ₦53,336.19
You save:  ₦15,240
kr923.69
List Price:  kr1,293.20
You save:  kr369.51
NZ$149.79
List Price:  NZ$209.71
You save:  NZ$59.92
₱4,839.89
List Price:  ₱6,776.04
You save:  ₱1,936.15
₨16,153.38
List Price:  ₨22,615.38
You save:  ₨6,462
S$135.79
List Price:  S$190.12
You save:  S$54.32
฿3,130.30
List Price:  ฿4,382.55
You save:  ฿1,252.24
₺796.40
List Price:  ₺1,114.99
You save:  ₺318.59
B$561.86
List Price:  B$786.63
You save:  B$224.77
R1,619.90
List Price:  R2,267.93
You save:  R648.02
Already have an account? Log In

Transcript

Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. In other words, brand equity is when customers like certain labels and companies more than others. People like to buy products with brand names that make them feel good. Let's break the phrase brand equity into syllables in two parts. The first part brand sounds like the word brand and rhymes with sand and hand. The second Part EQ sounds like the EC k sound in the words neck and spec.

The third part with sounds like the W sound in the words with and when. The fourth part t sounds like the word T and rhymes with free and ni. Now, repeat after me Brand X quit t brand equity t brand equity brand equity that company's brand equity has risen steadily over the years. I agree. Most customers recognize and want to buy their products, their brand equity is enviable. If we don't do something about our declining brand equity, we'll be out of business next month.

I don't know about you, but I've already been hired by another company with great brand equity.

Sign Up

Share

Share with friends, get 20% off
Invite your friends to TabletWise learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.