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LEVEL 3 Listening Test | Group 4

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Transcript

A research department is a specific section of a company or business whose primary function is to investigate, build or invent new technology, applications, techniques or approaches that will help make the organization more successful. A research department is a specific section of a company or business whose primary function is to investigate, build or invent new technology, applications, techniques or approaches that will help make the Oregon ization more successful public relations is helping a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media and in person engagement. Public Relations is helping a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media and in person engagements. A target audience is the intended audience or readership A publication, advertisement or other message in marketing and advertising. It is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

A target audience is the intended audience or readership of a publication, advertisement or other message in marketing and advertising. It is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. a return on investment or ROI is a performance measure. used to evaluate the efficiency and profitability of an investment or to compare the efficiency and profitability of multiple investments. To calculate ROI, the benefit or return of an investment is divided by the cost of the investment. a return on investment or ROI is a performance measure used to evaluate the efficiency and profitability of an investment or to compare the efficiency and profitability of multiple investments.

To calculate ROI, the benefit or return of an investment is divided by the cost of the investment user experience you The overall experience a customer has with a particular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use and even advocacy of that brand. A user experience is the overall experience a customer has with a particular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use and even advocacy of that brand. product differentiation is showcasing the differences between products by making a product more attractive by contrasting its unique qualities with other competing products. If done well. This creates a competitive advantage for the product seller. customers see these products as being unique or superior.

Product differentiation is showcasing the differences between products by making a product more attractive by contrasting its unique qualities with other competing products. If done well, this creates a competitive advantage for the product seller. customers see these products as being unique or superior. viral content is material such as an article, an image or a video that spreads rapidly online through website links and social sharing the internet meme a classic example A viral content usually takes the form of a video or an image with one or two lines of text. viral content is material such as an article, an image, or a video that spreads rapidly online, through website links and social sharing the internet meme a classic example of viral content usually takes the form of a video or an image with one or two lines of text. A unique selling proposition is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

The unique selling proposition must be a feature that helps Highlights product benefits that are meaningful to customers. A unique selling proposition is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. The unique selling proposition must be a feature that highlights product benefits that are meaningful to customers. A sales representative is a person or organization designated by a company to solicit business on its behalf in a specified territory or foreign country. This person may call people give presentations and travel to different places, trying to persuade people to buy their company's products or services. A sales representative is a person or organization designated by a company to solicit business on its behalf in a specified territory or foreign country.

This person may call people give presentations and travel to different places, trying to persuade people to buy their company's products or services. random sampling is a method of selecting parts of a statistical population in such a way that every possible person that could be selected has the same chance of being selected. An example would be putting the names of all 200 hundred employees into a hat, and then picking out 20 names as the random sample. random sampling is a method of selecting parts of a statistical population in such a way that every possible person that could be selected has the same chance of being selected. An example would be putting the names of all 200 employees into a hat, and then picking out 20 names as the random sample.

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