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Aristotle on Advertising

Learn rhetoric for writing and communication strategy.

Aristotle on Advertising

Learn rhetoric for writing and communication strategy.
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What's included in the class?

 9 video lessons
 1 document

About the Class

Thi course is a combination of eLearning micro-course and accompanying business eBook.

"Rhetoric” has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But “classical rhetoric” is actually the study of effective writing and speaking and it’s been taught for more than 2,500 years since the time of Aristotle and ancient Greece. The proven principles of persuasion from classical rhetoric are a powerful means of improving business communications, as well as general writing and presentation skills.

Who should take this course?

This course is designed for professionals in advertising, PR, marketing and sales.

Class Authors

Mark N Clemente

Writer and Business Communication Consultant
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Mark N. Clemente, MA is an award-winning writer, communication consultant, and corporate trainer. He is the author of five books and dozens of journal articles and research studies on business communication and organization development. Mark has served as a senior writer in the advertising and PR units of the renowned communications agency,...
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