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Aristotle on Advertising

Learn rhetoric for writing and communication strategy.

Aristotle on Advertising

Learn rhetoric for writing and communication strategy.
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About the Class

Thi course is a combination of eLearning micro-course and accompanying business eBook.

"Rhetoric” has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But “classical rhetoric” is actually the study of effective writing and speaking and it’s been taught for more than 2,500 years since the time of Aristotle and ancient Greece. The proven principles of persuasion from classical rhetoric are a powerful means of improving business communications, as well as general writing and presentation skills.

Who should take this course?

This course is designed for professionals in advertising, PR, marketing and sales.

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What's included in the class?

 9 video lessons
 1 document

Class Authors

Mark N Clemente

Writer and Business Communication Consultant
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Mark N. Clemente, MA is an award-winning writer, communication consultant, and corporate trainer. He is the author of five books and dozens of journal articles and research studies on business communication and organization development.

Mark has served as a senior writer in the advertising and PR units of the renowned communications agency, Ogilvy & Mather. He has also held senior communication positions with such firms as Alexander & Alexander Consulting Group, Coopers & Lybrand, and Howard J. Rubenstein Associates. As a consultant in corporate and organizational communication, his clients have included Alcatel-Lucent, The Boston Consulting Group, Novartis, IBM, Aon Consulting, CSC, and Deloitte & Touche.

An internationally recognized speaker, Mark has conducted workshops for such groups as the American Management Association, the Association for Corporate Growth, Cornell University School of Law, International School of Management, the Society for Human Resource Management (SHRM), and the Strategic Research Institute.

Mark has been an editorial contributor to prominent business journals and has been published and quoted widely in such publications as IndustryWeek, Human Resource Executive, The New York Times, the Washington Post, Harvard Management Update, Sales & Marketing Management, Merger & Acquisition Advisor and Executive Leadership.

Mark holds a master's degree in strategic communication, and has taught college-level courses in speech communication and sociology.

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