Introduction

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No one's listening. No one was listening. See, by the time you've got a bad fed the kids check the news got on the tube and got into work. There is no time to listen. A study by media dynamics that looked into media exposure concluded that we get exposed to around 360 different media type messages. Every day, but that doesn't mean they stay there.

Only about 150 of these make a strong enough impact to be recalled the rest. One study by Carnegie Mellon University even found that with a mere possibility your phone might ring diminishes the person's cognition skills up to 20% this bit embarrassing gonna have to take it Hello. I'm being very important right now. Can't speak. Now where was I? Oh, yes.

Up to that the bulging went in your inbox. The fascinating facts were told on Twitter and the essential Facebook surveys we love to do. Is there any wonder therefore, but not only is there no time to listen? But that all messages end up sounding like a noise? How do we cut through it all? How do we get your messages heard?

Well, in this film, but we're not going to give you the top 10 tips for highly effective communication Why because effective is low benchmark, but also because communication is so much more than tick box technique. Alright, we will give you some technique. But what we're really going to focus on is the art of connecting. Because if you want to be listened to, that's where we should be spending some of our energy and on what gets in the way, which is sometimes the real wizard behind the curtain judgment. Meet Jenny. Hi.

She's smart, reliable, can even do a mean Tango after a couple of glasses of wine. But what's more brilliant to her job. If you want something doing Jenny's your woman unless you wanted to present something, of course. And then welcome. I got some handouts for you and we'll go to the you get a whole new Jenny. This year.

Not only can you not imagine they're doing the tango at the last Christmas party. But you wonder if she even likes her job and You see, Jenny is so concerned by what people think of her when she's talking. She freezes. How Jenny would like to come across is warm and open and confident the way that she does in lots of other social situations. But the problem is she gets so concerned by the idea that she's the center of attention, and the perceived rules and regulations of what presenting really is that she forgets to take control over the one dynamic that follows us into every room. Nearly two and a half thousand years ago, Aristotle condensed the art of persuasion into three things, logos, intellectual connection, pathos, empathy with an audience and ethos, a speaker's character.

Well, are more up to date version of this is the simple dynamic between you them and it, who you are, who they are, and what you need to say. You see, when you get that dynamic, right, it takes required communication to inspire You don't need to love the limelight to be good at presenting. You just need to be good at connecting. Because of the heart of great communication is great connection, something that most of us are pretty good at in the right environments. So whether you're presenting to five people presenting to 500, or pitching for a piece of business with 15 million pounds, what we're going to show you over the next 10 chapters is how you can do just that connect. Connect your audiences connect your messages, but most importantly, like Jenny here, find a way of connecting to yourself.

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