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Marketing Analytics: Pricing Strategies and Price Analytics

Learn different pricing strategies and advanced pricing models in Excel to boost your profit.

Marketing Analytics: Pricing Strategies and Price Analytics

Learn different pricing strategies and advanced pricing models in Excel to boost your profit.
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You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You've found the right Marketing Analytics: Pricing Strategies course. This course teaches you everything you need to know about different pricing strategies and how to implement it using profit-maximizing price points.

What will you learn in this course?

  • Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two-part tariffs, and many more.
  • Increase revenue/profit of your firm by implementing revenue/profit-maximizing price point using Excel solver Add-in
  • Confidently practice, discuss and understand different Pricing strategies used by organizations

What is covered in this course?

Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, which helps achieve the objectives of the company.

Once we have demand and cost, we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discounts, price skimming, applying two-part tariffs, and many more. All these are pricing strategies which companies are using. We will see what's the thought and analytics that go behind the decision of choosing a particular strategy.

How will this course help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.

If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real-world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

  • Theoretical concepts and use cases of each Pricing strategy
  • Step-by-step instructions on how to arrive at revenue/profit-maximizing price points in excel
  • Downloadable Excel file containing data and solutions used in each lecture
  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model for each of these strategies is something that differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

Our Promise:

Teaching our students is our job, and we are committed to it. If you have any questions about the course content, practice sheet, or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments. With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your workplace.

Requirements

  • You will need a PC with any version of Excel installed on it.
  • You should have a basic understanding of Excel operations like opening, closing and saving a file.

About the instructors

 

Start-Tech Academy

Analytics and Machine Learning Education Company
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Start-Tech Academy is a technology-based Analytics Education Company and aims at Bringing Together the analytics companies and interested Learners. 
Our top-quality training content along with internships and project opportunities helps students in launching their Analytics journey. 

Founded by Abhishek Bansal and Pukhraj Parikh.

Working as a Project manager in an Analytics consulting firm, Pukhraj has multiple years of experience working on analytics tools and software. He is competent in  MS office suites, Cloud computing, SQL, Tableau, SAS, Google analytics and Python.

Abhishek worked as an Acquisition Process owner in a leading telecom company before moving on to learning and teaching technologies like Machine Learning and Artificial Intelligence.

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