Free Traffic

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Transcript

Okay, welcome back. In this video, we're going to talk about free traffic sources and all the different ways to take advantage of free traffic. So the idea behind free traffic is that other people are basically doing the work for you. So, essentially, you're going to drive traffic from free traffic sources to your lead generation page. Okay, so we're going to take all this free traffic driver to our lead generation page, that'll go to our list and then we'll be able to market to our new list. So when I send other people we're doing work for you.

What I mean is that when someone likes your Facebook page, is essentially going to post your page to their account on their Facebook account for their friends to see. Okay, and then their friends will click on that link and it That's how things go viral. Okay, so Facebook is great for this YouTube, Twitter, really good for making things go viral because people can share very easily. Okay, kind of it's automated So really quickly, I'd like to talk about your lead capture page. So what I think's best to use for a lead capture page is a blog like wordpress.org. So basically what you can do is most hosting accounts, have a quick wordpress.org install that you can just click on install WordPress to your account.

Once you do that, once you install WordPress to a page, it automatically becomes a blog. And then once you have WordPress on there and you have a blog, it's really easy to get plugins to pretty much automate the whole thing. Okay, so the first thing you want to do is make sure you have retweet and Facebook Like button on your blog. Okay, and these are simple plugins on WordPress. Once you have WordPress on your site, you just go in to the plugins section and search for tweet button Facebook Like Button very simple. This is going to allow people to click on the Twitter button and click on the Facebook button and it's actually going to post their account, okay, so if you've ever been to a website, you've seen one of these, okay?

They're everywhere. Um, you also want to have your opt in form on your blog as well. Okay? So that's where people will enter their name and email, you'll have the submit button they can push, you're also going to have a YouTube video explaining what to do, okay? One mistake a lot of marketers make is not having a call to action, they don't tell people exactly what to do. So what I like to do is just shoot a quick YouTube video where I explain exactly what to do, you know, make sure if you want to get your free giveaway, if you want to get the free premium, then you need to like tweet and join to get the premium.

Okay, and make sure you let people know that, okay, it's very important to let people know that they need to like tweet and join. Okay, so that's the three step process. So basically, what you're going to do is someone's going to come to your blog, and they're going to like and tweet your video to get the premium. Okay, because you've told them to, then their friends are going to see it and they're going to come to your page. Then their friends are going to like and tweet to get the premium because they see that's what they need to do. And then this is going to go on and on and on.

And this is how things get viral. And this is how things get shared very easily. So basically, that one person comes to your page. And now you've created a whole process, we're just going to keep going on and on and on. Okay, and that's going to be for every person that comes to your page. So that's why it's very important to have those Twitter and Facebook buttons on your page.

Or it's very important to tell them to get their free gift. They need to like tweet and enter their name and email and click Submit. And that's the way to get their free gift. Okay, so it's very simple. Another way to use free traffic is article submissions. So you can submit articles to directories like IE zine that are relevant to your niche, okay, and the cool thing about articles is they'll include backlinks right back to your capture page, okay?

And if you're not a big writer, if you don't really like to do this, you can actually go on elance.com and have professional writers for a great price. Write your articles for you. They'll even submit them to Amazon and other direct other article directories for you all spin them for you all that kinds of stuff. Okay, so very easy to do this, this isn't something you can do. This is something that most people outsource, you know, if you're first getting started or you're bootstrapping, you may just want to Google you know how to write a good article, and go from there. But you've got a little cash to play with.

Might as well just have somebody do this for you, or you focus on setting up the page and optimizing your traffic and all that stuff. And then finally, another place is Facebook. So Facebook is a great place to get traffic. And actually, if you go to social identities.com, they'll actually build your OPT in page on your Facebook page. So whenever someone likes your page, they automatically opt in. So they don't have to go to an external site, okay.

You don't have to send them to your blog. Okay, they can do it all right there on your Facebook page. That's a great way to automate it as well, because like I said, it's going to send people right back To our it's going to send your information to their account where all their friends will be able to see it. So it's like instant promo, it's awesome. And you can also Google how to do this, if you don't want to pay special identities, if you don't like their process or their you know, cost, and you can always Google exactly how to do this on your Facebook page. But it's so cool that you can just capture emails right on your Facebook page.

I think that's awesome. And then finally, you want to take advantage of forums and communities. So the way you're going to do this is you're going to just google forums on your specific niche and just go and at first just go and read. Okay, read the questions, see what's going on, and see what people's biggest pains and frustrations are. See what people want to learn, see if people want to know and then eventually you're going to start to get a feel for the most common issues, then you're going to go on and answer questions as an authority. Okay.

You're going to go help people. And remember, when you go on these forums and communities don't spam don't just put your links everywhere. Just think people are going to click on them because they like the color blue. And they're going to show back up on your on your list. Okay, you want to build a relationship, that's the best place to. That's the best place to actually, you know, do your market research and get to know your customers is forums and communities.

Having conversations with your mark is always the best bet. You're going to send people to your blog for your signature, or you can carefully place links in your answers, okay, just make sure it's niche specific. Okay, make sure you're relevant. Don't go. Like I said before, don't go on a forum and talk about some other topic, stick to the niche. And then when you help people, you know, they're going to become loyal customers and followers, they're going to know who's emailing them because they opted in and you help them and they're gonna want more help.

And of course, they're going to want your premium. So that's basically the different strategies for free traffic. The next module we're going to talk about strategies for paid traffic. So we'll see in the next video

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