Building a Professional LinkedIn Profile

Learn about the best practices and tactics of building a professional LinkedIn profile focused on your goals and target audience.

Building a Professional LinkedIn Profile

Learn about the best practices and tactics of building a professional LinkedIn profile focused on your goals and target audience.
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About the Class

As of January 2020, there were more than 650 million people with LinkedIn profiles. LinkedIn is the #1 professional networking social media site globally.

However many are still not built without focus, purpose, or goals in mind. Very few LinkedIn members create their LinkedIn profiles with their most important keywords and their most important viewer in mind.

I refer to a professional LinkedIn profile as one where the LinkedIn member purposefully wrote it focused on their most important viewer using keywords and stories relevant to them and what the LinkedIn member does for them.

This course was created to help you build your professional LinkedIn profile and position you better than your peers and/or competitors on LinkedIn so you can begin creating real business value using LinkedIn as a business tool.

We will discuss the key perspectives of building a professional LinkedIn profile in this course as well as show you the most important areas of LinkedIn to apply these perspectives.

We’ll discuss keyword best practices that focus on your most important viewer as well as the 12 areas of your LinkedIn profile you will need to use to get the greatest possible value from your LinkedIn profile. Knowing your most important keywords, who your most important viewer is, and how to build a profile that speaks to them is the #1 most important step of using LinkedIn as a business tool.

During this course, we will share with you how a well-built LinkedIn profile is beneficial.

What will you learn in this course?

  • Create an understanding of the importance of a professional LinkedIn profile in business today
  • Become knowledgeable about your most important keywords
  • Begin to develop clarity of who your most important viewers are
  • Become introduced to the top 12 areas of your LinkedIn profile and how to fill them out
  • Learn how to test the keyword richness of your LinkedIn profile

Author

Teddy Burriss

LinkedIn Strategist, Trainer, Coach and Speaker.
I am a LinkedIn Strategist and Trainer. For 10+ years I have been delivering training programs focused on business professionals and the best practices and tactics of using LinkedIn as a business tool. I use my Toastmaster skills, Sandler Sales Training, and Certified Social Media Strategist skills to lead people in the best uses of LinkedIn...

School

Teddy Burriss's School

Requirements

  • You should have basic computer skills, an understanding of web browsers, and basic website navigation skills
  • You should have a LinkedIn profile (account) in order to participate in this course
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What's Included

Language: English
Level: Intermediate
Skills: Online Presentation, Branding, LinkedIn, LinkedIn Profile, Keyword Usage, Target Audience
Age groups: 18+ years, 12-17 years
Certificate: On completion
Duration: 1 hour
15 Videos
2 Documents
1 Quiz
1
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