The Rule Of Reciprocity - Marketing Implications

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Transcript

Hi, as you've learned so far, the reciprocity principle is too important to be left aside, I want to talk to you about how you can make use of this principle that will bring you happy customers who are willing to pay for your products. Remember this, give the thing you would like to receive in return. Give before you ask, this is the core of the principle. And I hope this doesn't sound too religious Lee, but I have to make sure you get this right, because this really is a great psychological principle to use. Now, you may ask, okay, Vladimir, but I want to make money. So do I have to have to give money to my potential customers?

And my answer is no, you don't have to give them money. And now I have a question for you. Why do people buy things from you? Let's say you have digital information products. Why do people buy from you That's right. They pay you for the value you provide them with.

And this is the key word here value. So if you want to make money, give your potential customers or subscribers, valuable content, not just another PLR product. This is the reason why so many bloggers who have become successful. Let's say that you're into leadership. We're going to be talking about an example here. Let's say you're into leadership and you have a favorite blog.

You read a blog on a daily, not daily, but let's say weekly basis, the blogger provides you unconditionally with valuable content that you consume. Then after a period of time the blogger launches his new book on Amazon for 299 in a digital format, since you're so much into leadership, and you know, the blogger and author, you know that the person is genuine. You're interested in the topic of the book, what would you do? Would you buy it for 299 of course, percentage if you would, yes, there are other factors that influence your decision as well. As you know, shopping can be a challenging process. But all things being equal, the blogger provides you with value for free on a weekly basis.

A content that you've been consuming and putting into practice in have been observing green great results. And now you have a chance to pay it back. Nothing strange here. This is just a natural course of events. So, how to implement the Rule of Reciprocity or the reciprocity principle, very simple. offer valuable content for free.

Whatever your business is, you can always think of valuable information that would actually help people out. However, however, let this be part of a carefully crafted marketing sequence, and then enjoy the results. But never forget, give other people what you want to be given. Here is how I applied this principle in my website volumetric.com. And I hope this doesn't sound too self promotional, but I think this is the perfect place. To give you an example.

I offer a short ebook on the topic of online teaching. people visit my website and this is the first thing they see. They can download the book and buy in exchange for their email address so I can later follow up with them. Another way to provide the customers of my websites with value is by writing blog posts on topics which will be a help to them. Now, I would ask you spend some time thinking how you can apply the reciprocity principle to your business. Thank you for watching.

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