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Copywriting Blunders: Do You Make These 10 Common Mistakes?

Improve your copywriting by eliminating the 10 most common mistakes that wreck your copywriter career.

Copywriting Blunders: Do You Make These 10 Common Mistakes?

Improve your copywriting by eliminating the 10 most common mistakes that wreck your copywriter career.
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About the Class

You know bad writing when you see it. You know that bad writing is flowery and verbose and full of convoluted sentences. You know that bad writing is filled with typos, grammatical mistakes, inconsistencies, and poor reasoning.

But do you know what bad copywriting looks like? Do you know bad copywriting when you see it, or when you write it? This course teaches you the ten most common blunders that new and amateur copywriters make.

I’m Alan Sharpe, and I’m your instructor. I’ve been writing copy, and I’ve been teaching other folks how to write copy, since 1989. I’ve seen all of these mistakes, and I’ve even made a few of them myself.

The main benefit of taking this course is that you’ll learn how to spot the ten most common mistakes that wreck otherwise a good copy. Once you learn them, you’ll avoid them.

You and I are going to look at 10 copy killers. Here they are:

  1. Slow in getting to the point
  2. No single-minded proposition
  3. No logical flow
  4. Redundancies
  5. Generalities
  6. Features only
  7. Navel-gazing
  8. Claims without proof
  9. No offer
  10. No call to action

Some of these mistakes you already know about, and you don’t make them anymore. But a few of these blunders may have crept into your copy unawares. You’ll be glad to learn what they are, and you’ll be glad to know how to avoid ruining your copy with any of these common mistakes.

I designed this course mainly for aspiring copywriters and new copywriters. The perfect student is someone who is new to copywriting, and who is worried about making mistakes that make them appear incompetent. But this course is also for intermediate and senior copywriters who want to make sure their copy is clear, concise, and compelling.

You’ll see from the course description that there are ten copywriting blunders to avoid. But there’s actually an eleventh mistake as well. And that’s the mistake of not taking this course. Despite what some people say, what you don’t know can hurt you. These copywriting blunders will wreck your copy, and sink your career.

What will you learn in this course?
  • Understand the 10 most common mistakes amateur copywriters make
  • Avoid 10 common mistakes in copywriting
  • Write better copy
Who should take this course?
  • Copywriters
  • Aspiring copywriters
  • Anyone who hires freelance copywriters
  • Managers and supervisors who review copy
  • Copywriters who want a checklist to compare their copy against

Author

Alan Sharpe

Veteran direct response copywriter
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Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us. Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check. Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio,...

Class Requirements

  • You should know how to write in English
  • You should have a basic understanding of sales and marketing concepts

What's Included

Level: Beginner
Duration: 50 minutes
11 Videos
3
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