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Brain and Behavioral Science Fundamentals

A short course that introduces you to the principles and research on the brain and behavioral science.

Brain and Behavioral Science Fundamentals

A short course that introduces you to the principles and research on the brain and behavioral science.
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This lesson gives an overview of what is in the course.
In this lesson, we cover some of the basic concepts of psychology and behavioral science that affect how we process information, think, and decide.
In this lesson, we cover more basic concepts and then cover some of the research on the topics of Decisions, Motivation, Social Relationships, Thinking and Memory, and Vision and Perception.

Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone?

This short course is for anyone who wants to work and interact more effectively with other people. In this course, you will learn some of both the foundational and the latest research about the brain and behavioral science.

Some examples of what's in the course:

  • How people see and how to grab attention
  • How people make decisions
  • What motivates people to take action

and much more!

This course is a FREE course, and it is the first course in our full Brain and Behavioral Science curriculum. Once you register for the course, you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become a learner. Register for this class and get started right away to learn the fundamentals of the brain and behavioral science.

Who should take this course?

  • Managers
  • Team Leaders
  • Marketing professionals
  • Salespeople
  • Teachers
  • Anyone who needs to understand what drives human behavior

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including:

  • 100 Things Every Designer Needs To Know About People
  • 100 MORE Things Every Designer Needs To Know About People
  • How to Get People To Do Stuff
  • 100 Things Every Presenter Needs To Know About People
  • Neuro Web Design: What makes them click?

Her nickname is The Brain Lady because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Requirements

No pre-requisite requirements

This lesson gives an overview of what is in the course.
In this lesson, we cover some of the basic concepts of psychology and behavioral science that affect how we process information, think, and decide.
In this lesson, we cover more basic concepts and then cover some of the research on the topics of Decisions, Motivation, Social Relationships, Thinking and Memory, and Vision and Perception.

About the instructors

Susan Weinschenk, Ph D

Behavioral Scientist
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Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

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