Lesson 4 - The Thank You Page

Understanding the Sales Funnel Basics for Business Understanding the Sales Funnel Basics for Business
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Hey there, at least with easy care back again, talking about the last part of your sales funnel for business. And that's the thank you page. This personally is my favorite part of the funnel, because it means they bought what you're offering, they're going to work with you, they're going to be a client. And that's so exciting to see that again, you could either be driving people to this funnel, so you're kind of expecting and and knowing that some sales are going to come, or this funnel is online 24 seven, meaning that people can find you as they wish, put their money in buy and you can have them as a client. So that's a beautiful piece of this funnel. Now the thank you page, there's a couple different things that you can do with the thank you page.

I'm just pulling it up here. Now, what I like to have again from last video, remember All should look the same. I like seeing details about the course or the book, or how we're going to get started. If it's a one to one call or group coaching program, it's being sent to your inbox today, or sometimes I say, in a few moments in 10 minutes, because you want them to stay on this page. If you say it's being sent, right now, they're going to leave this page, go to their inbox, probably get lost in the sea of emails, and try to find yours to make sure that their order went through. So tell them whether it's in a video or this text, tell them that it's going to be sent to them later.

So stay here. That's why I say but first. Now the two things you can do on a thank you video is you can make a video to cross sell or upsell or down sell Meaning offer something with what they just bought, offer something of higher price and value or offer something of lower price for them to pick up. And when people have their credit card out and they bought, and they said yes, first yes is always the hardest, they're more inclined to buy something else. If they feel like it's going to help them if they feel like it's going to get them out of that pain that they're in, or get them the thing that they want. So when I did with my Thank you, is I made a video.

That's not a very flattering screenshot of me. I made a video that down sells to my seven day time management planner. So my online and nine course was a higher ticket item. And this was a 2995 that I asked if they want to pick up With the course because if they're going to be needing to watch videos and implement what I teach them in a course, then they're probably going to have to get their day arranged so that they can get their value and get the outcome of what I'm offering. So I do this in a video and a button that says click here to find out more that takes them to another funnel that's built online testimonials or testimonial. And that's it.

So that's one option. The second option that you have in this video, is you can just tell them what they need to do. So let's say you're not going to offer them anything else. You just don't want to, or you've got nothing else built yet and you haven't kind of strategically thought through that. Here's what you should do in a thank you video. Number one, give them the confirmation that they're in there.

Good. You know, you've got this, I've got your order, I can't wait to send you whatever it is or information will be sent to your inbox about how to get it in a few moments. So that confirmation is first. The second thing then is the outcome. Again, you remind them what they're going to get and why they bought it. So I'm so excited that you bought the online the nine course, it's going to teach you how to get your first online paying client, you're not going to have to be working longer hours and taking on more clients and missing time with your family and never having a vacation.

Because this course is going to teach you how to add another revenue stream, how to build an offline and an online business. So more time, more money, more freedom is coming your way. So something along the lines of that that tailors it to obviously your product or program. Then the third thing thing is the need, what do they need to do? So I say you need to block off 30 minutes, once a week to get in there, watch the videos, and then do the worksheets, right or you need to block the time in your calendar. It's a 50 page book.

And some of my students say they can digest it in an hour, some people read a page or two a week. So guide them through what they need to do or if they need to buy materials you need to go out and buy X, Y and Z and have this ready to start your course or to use the product. Like maybe it's a special type of supplement or shake and you really recommend that they get a blender or good quality Blender if they don't have it, because nobody wants to drink a coffee, yucky shake. So tell them what they need to do and kind of what you expect. them. So you're kind of setting that standard that we're going to do this together.

Because you don't want people buying your products and services, and then never using them or having it sit on the shelf, you want them to get in there, and you want to help them. So let's encourage them to do that. And then lastly, just a motivational close. So excited, honored to be working with you can't wait to see it in there in the course. Let's go do it. Or however again, you would kind of say that so the Thank you, I really think of video is important.

Again, you could have text, it doesn't have to be a video, but I say best practice, make it a video because we want to do business with people. We want to see each other. So get a video. And the whole purpose is to make them feel really good about what they've purchased or offer them something else. You know, that's gonna help them so I really think video is key and that's what you need for your thank you page. In this last video I'm going to be showing you about our next video maybe will be your last video, the course project that you've got, which is so exciting because if you've been taking notes and thinking how the heck am I going to remember all these things that I need to build this funnel when I'm ready to do that, like where do I get all these bits and pieces from so I know when I need, the whole thing is outlined in your class project so can't wait to tell you about that.

See you there.

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