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Mastering Value-Based Pricing

Gain knowledge about cost-based to value-based pricing and enabling to move towards value-based pricing.

Mastering Value-Based Pricing

Gain knowledge about cost-based to value-based pricing and enabling to move towards value-based pricing.
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About the Class

Pricing is a very important aspect of being able to sell a product or a service. I understand this even more after I started my own business. When I started initially, the only way I used to price for our products and services was to determine the cost incurred by us and then adding a suitable margin of profit on top of that.

However, this is not always the best way to get returns for what we have worked for. A much superior way is to price based on the value of what we are offering as a product or service.

This course discusses the nuances of value-based pricing.

While we try to examine all aspects discussed in this course from a general perspective, I have focused on how a small firm should approach pricing for its products and services. Further, while we also discuss general consumer products, I have focused on products and services offered by one organization to another organization.

I have tried to include a lot of examples so that it becomes easy to understand the discussions. The examples are taken from real situations and thus should help understand not only the concepts; but also the various practical implications and remedies.



Partha Majumdar

Just a Programmer
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Partha started his career in 1989 as a programmer. In his first assignment, he was involved in development of a Cricket Tournament management system as a part of the team from Centre for Development of Telematics (C-DOT) requested by the Prime Minister of India, Mr. Rajiv Gandhi. Since then Partha has developed Tea Garden automation solution,...

Class Requirements

  • You should have a brief knowledge of economics (but not necessary).
  • You should have a brief knowledge of costing (but not necessary).
  • Some experience of doing business (independently or as a part of a company) in any form would help (but not necessary)

What's Included

Level: All levels
Duration: 1 hour 30 minutes
29 Videos
7 Documents
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