An interactive workshop exploring guerrilla and experiential marketing.
From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as it evolved throughout the ages.
Hayes shares his personal case studies from his 20-year career as a founding member and Creative Director of Europe's first experiential and guerrilla agency. Hayes has spent the last decade in New York, opening agencies and leading creative teams for clients such as Diageo, Unilever, NBC, and many others.
You will discover the tricks and creative techniques to develop effective guerrilla and experiential marketing ideas.
The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.
Finally, submitted student work will be subject to a kind but fair critique, which will help you sharpen your skills and abilities to sell creative thinking.
You should have a pen, a blank sheet of paper and some imagination.