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Guerrilla and Experiential Marketing School

Learn about guerrilla and experiential marketing, ingredients needed to create breakthrough thinking, actionable creative development techniques, and new approaches to commercial communication challenges.

Guerrilla and Experiential Marketing School

Learn about guerrilla and experiential marketing, ingredients needed to create breakthrough thinking, actionable creative development techniques, and new approaches to commercial communication challenges.
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An interactive workshop exploring guerrilla and experiential marketing.

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as it evolved throughout the ages.

Hayes shares his personal case studies from his 20-year career as a founding member and Creative Director of Europe's first experiential and guerrilla agency. Hayes has spent the last decade in New York, opening agencies and leading creative teams for clients such as Diageo, Unilever, NBC, and many others.

You will discover the tricks and creative techniques to develop effective guerrilla and experiential marketing ideas. 

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique, which will help you sharpen your skills and abilities to sell creative thinking.

Requirements

You should have a pen, a blank sheet of paper and some imagination.

About the instructors

Floyd Hayes

Global Guerrilla & Experiential Marketing Pioneer
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Hayes was a founding member of seminal London agency Cunning Stunts.  As Creative Director, he created some of the most notorious PR Stunts in the U.K. before going on to spend 4 years working on the multiple award winning MINI Cooper experiential campaign.  

Launching Cunning in New York he went on to create experiential and nontraditional campaigns for clients such as HSBC, Unilever, Diageo and NBC.

Hayes believes, “that in a world where media can be anything, the idea has to be everything.”

In addition to client work, he has hosted creative workshops and lectures on non-traditional marketing across the world, including: Central St Martins, London, NYU, New York, and LaSalle International Collefe of Fashion, Design and Art, Montreal.

Testomonials:

“Pregnant with marketing genius.” - ADWEEK

“Can always be relied on for fresh thinking.” Jon Wilkins, Founder, Naked

“All round box-free thinker.” - CNET

“Off the page, in your face.” - BRANDWEEK

“One of the most notable, accomplished thought-leaders in his sector.” - Richard Powell, Vice-Consul Creative & Digital Media UK Trade and Investment

All Classes
Free for 30 Days
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