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2019 Smart Marketing with the Right Pricing Strategy
Introduction
Introduction
Preview
Pricing Policy Role in Marketing
Marketing Concepts
The Pricing Strategy Elements
Marketing Concepts Quiz 1
Marketing Concepts Quiz 2
Marketing Concepts Quiz 3
8 Pricing Factors
The Price Goal
2017 Case Study
2017 case Study Answers
Pricing Strategies
3 Groups of Pricing Strategies
Pricing Strategy Quiz 4
Pricing Concepts
Costing and Pricing Concepts
How to Set the Rate per Hour for the Service Sector
Price Tactics and Adjustments
The Purpose of the Right Price
The Competition
Price Elasticity of Demand
Pricing Specifics with Hedonistic Goods and Services
Preview
The Two Prices Approach
The Three Prices Approach
The Flagman Price Effect
Pricing Strategy Creation Process and Common Sense
The Pricing Strategy Creation Process
Common Sense in Pricing
Conclusion
Conclusion
Price Tactics and Adjustments
2019 Smart Marketing with the Right Pricing Strategy
By:
Vladislav Tzvetanov, Ph D
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We'll cover the following topics in this section:
The Purpose of the Right Price
The Competition
Price Elasticity of Demand
Pricing Specifics with Hedonistic Goods and Services
The Two Prices Approach
The Three Prices Approach
The Flagman Price Effect
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Next
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