If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is marketing white papers.
Hi, I’m Alan Sharpe and welcome to my course on how to write effective marketing white papers. In this course I teach you:
I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I’ve helped hundreds of individuals advance their careers by improving their copywriting.
The ideal student for this course is anyone who has to write marketing white papers to generate leads. If you need to research, outline, and write white papers that establish authority, build trust, and generate leads, then this course is for you.
This course is practical. You and I will examine more than a dozen marketing white papers to discover what works, what doesn’t, and why. You’ll learn tips, tricks, and best practices from professional white-paper copywriters.
I pass on to you all that I’ve learned about writing effective white papers during the last three decades as a copywriter. I show you the most common mistakes that copywriters make in their writing today, and then I show you how to avoid these blunders in your white papers.