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Introduction to E-commerce: Make the Cash Register Ring!

Eugene Brill is a subject matter expert that curates information about online commerce and teaches e-commerce entrepreneurs how to make the cash register ring!

Introduction to E-commerce: Make the Cash Register Ring!

Eugene Brill is a subject matter expert that curates information about online commerce and teaches e-commerce entrepreneurs how to make the cash register ring!
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How to Make the Online Cash Register Ring!
For this class project, students will be expected to complete a Lean Business Canvas Model for their company (real or fictitious). The Lean Business Model Canvas is an actionable and entrepreneur-focused compact business plan. We'll start by defining exactly what a business model is and its importance. Then, we'll define 'lean' and how to create more value for customers with fewer resources. We'll then focus on the 9 areas covered by the plan and this will be a great starting point for your Ecommerce business... on your way to making the cash register ring!
The buying decision journey has changed. ZMOT is now a vital addition to the classic three-step process of stimulus, shelf and experience.
Today’s consumer can shop around the globe, find out more than ever before about the organizations they are willing to do business with, research the products they want to buy; and then share their views with hundreds, if not thousands, of followers, friends and your potential customers.
1. Business Plan 2. Budget 3. Ecommerce Software selection 4. The Website Design Process 5. Search Engine Optimization 6. Search Engine Marketing 7. Merchandising 8. Distribution 9. Omni-Channel Marketing 10. Website Analytics 11. Behavioral Targeting 12. Customer Lifecycle Management
Thank you for trusting me and spending some time with me, and I hope to see you in a future class.

Eugene Brill's day-job consists of mentoring Marketing Executives and coaching Marketing Teams as well as owning and operating several E-commerce websites.

A problem worth solving:

According to Shopify, The Global E-commerce Markets Will Reach $4 Trillion By 2020. However, the market is fragmented, and proper planning and execution are often overlooked.

What will you learn in this course?

Drawing on 20+ years of experience, in this online class, Eugene covers the 12 business areas of E-commerce that will create the road map for launching a successful and profitable online store.

Requirements

  • Small and Mid-Sized E-commerce Business Owners (SMB's)
  • Wannabe E-commerce Entrepreneurs & Side Hustlers
  • E-commerce Marketing Teams & Interns
How to Make the Online Cash Register Ring!
For this class project, students will be expected to complete a Lean Business Canvas Model for their company (real or fictitious). The Lean Business Model Canvas is an actionable and entrepreneur-focused compact business plan. We'll start by defining exactly what a business model is and its importance. Then, we'll define 'lean' and how to create more value for customers with fewer resources. We'll then focus on the 9 areas covered by the plan and this will be a great starting point for your Ecommerce business... on your way to making the cash register ring!
The buying decision journey has changed. ZMOT is now a vital addition to the classic three-step process of stimulus, shelf and experience.
Today’s consumer can shop around the globe, find out more than ever before about the organizations they are willing to do business with, research the products they want to buy; and then share their views with hundreds, if not thousands, of followers, friends and your potential customers.
1. Business Plan 2. Budget 3. Ecommerce Software selection 4. The Website Design Process 5. Search Engine Optimization 6. Search Engine Marketing 7. Merchandising 8. Distribution 9. Omni-Channel Marketing 10. Website Analytics 11. Behavioral Targeting 12. Customer Lifecycle Management
Thank you for trusting me and spending some time with me, and I hope to see you in a future class.

About the instructors

Eugene Brill

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Hello, I'm Eugene.

A lifelong learner, passionate teacher, enthusiastic seeker of answers to the ‘Why’?, ‘Why not’? and ‘What if?’ questions. Oh yes, and a dive-in-and-do-it expert on start-ups, business strategy, Ecommerce and internet marketing.

An eCommerce veteran, with hands-on experience in the trenches, running web-stores for large corporations (including Berkshire Hathaway); I understand the ‘pain points’ online businesses have to overcome to make the cash register ring. Acquiring leads, improving conversions, list segmentation and customer reactivation. With a purposeful eye on relationship management, I help businesses and non-profits effectively engage with their followers.

In a nutshell: I mentor Marketing Executives and coach Marketing Teams and owns/operates several eCommerce websites.

I look forward to sharing and engaging with  you!

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