A lifelong learner, passionate teacher, enthusiastic seeker of answers to the ‘Why’?, ‘Why not’? and ‘What if?’ questions. Oh yes, and a dive-in-and-do-it expert on start-ups, business strategy, Ecommerce and internet marketing.
An eCommerce veteran, with hands-on experience in the trenches, running web-stores for large corporations (including Berkshire Hathaway); I understand the ‘pain points’ online businesses have to overcome to make the cash register ring. Acquiring leads, improving conversions, list segmentation and customer reactivation. With a purposeful eye on relationship management, I help businesses and non-profits effectively engage with their followers.
In a nutshell: I mentor Marketing Executives and coach Marketing Teams and owns/operates several eCommerce websites.