Understanding Your Clients Mindset

How to Start a Profitable Online Coaching Business How To Get High-Quality Coaching Clients
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Transcript

Hey, Juan here. And in this video, we're going to talk about your clients mindset. So it's important for you to understand that your particular client is typically within three different mindsets. And I'm going to go over the three different mindsets here, where they're going to be either in a cold stage, a warm stage, or a burning hot stage where they essentially know exactly what they want. So oftentimes, we like to just pitch our services to everybody in anybody that may be a potential qualified candidate, but we need to understand that our clients or potential clients right are going to be at different stages. They're going to be some that are ready to go some that are just kind of like searching and browsing around.

So once you understand where your prospects are at in that particular buyers journey, you'll have a better understanding of the type of messaging, the type of you know sales methodology in psychology. that you can use to get them over the goal line, and to get them to actually become a paying client. So let's go ahead and jump right into this here. So in order to start and build a successful coaching business, you need to be familiar with not only your target markets, biggest issues, problems, frustrations, you know, needs, you also have to understand what they are thinking as they develop awareness of their circumstance, right. So typically, there are three main types of client mindsets that you need to be aware of in order to be able to present the right type of information to those given individuals. Now, knowing these will help you position the right content, right, the right kind of messaging at the right time, so you can build huge amounts of trust, credibility and rapport with your prospects.

So let's go ahead and jump right into these here. So number one, this is a cold prospect. Now this particular prospect here has a problem, but they aren't aware of a solution. They know that they have a problem that has given them trouble. But it's not necessarily something where they're actually actively looking for a solution because they don't even know that a solution exists. Okay?

Then we have mindset number two, this is where the prospect is warm, they know they have a problem and are looking for a solution. So this is where, okay, they may be overweight, right? They may want to lose weight, and they are currently out there in the marketplace looking for diet and weight loss programs that can help them achieve their desired outcome of a particular weight goal, right. And so, this is where you can really differentiate yourself by presenting your program as a unique kind of specialized program in comparison to the rest out there in the marketplace. So mindset number three, this is where you have a hot prospect that knows they have a problem. They know But the problem is a big problem for them because it's causing them a ton of pain, and they have to fix it right away, or they're not going to be able to function properly.

So something like this, right, where we have somebody who is just on fire, they're ready to go. So now let's talk about what kind of a message that I would put in front of each one of these particular clients that are at these different mindset. So mindset number one, right? This individual here knows they have a problem, but they're not aware of a solution that exists. So for this type of individual, I would put together some messaging and I would say, Hey, did you know that losing weight can help improve your dating life can help improve your quality of life, I can help you feel better about yourself. And here's this solution that I have here that can help you lose this weight and make you feel better about yourself and live a more fulfilling and healthier life.

Right. So you're presenting them with a particular solution by telling them that you have a program that helps them achieve their desired weight, that they're going to feel better about their way they're going to feel better about themselves. So that's essentially how you position your service in front of this individual here who is cold. So with somebody who's warm, I would mention that, Hey, are you sick and tired of searching and looking for the ideal fitness or weight loss program out there? Are you tired of seeing all these ads and all these programs that promise you the best, but are not delivering or don't deliver the results that you're looking for? Well, with this program, this is why we are different, or this is why my program is different.

And then go into the specifics as to why your program is unique and different, hey, I use this specialized technique or method that I came up with, or Hey, I have this specialized program that I've developed from the ground up through my years as a diet and nutrition specialist, whatever That may be right, you're trying to position your unique mechanism there as to why your program is different and unique in comparison to the others. And so mindset number three, this is where a prospect is hot, the problem is causing pain, and they must fix it right away. So typically, these individuals have tried other products, tried other services, and you can position yourself as that kind of unique product or service that they haven't tried. So I would say something along the lines of Hey, are you tired of outdated products and services out there that promise you to lose weight or promise you a quick fix or that promise you the magic pill to lose 30 pounds in 30 days?

Well, I have a unique customized program that you can finally use and finally use to lose that weight that you've always been dreaming of and been trying to for the longest time ever right Finally, your solution has arrived. And it's in a My program that you're going to finally be able to lose that way that you've been trying to for however long they've been trying to write, I'm just kind of giving you some ideas on how I would position the messages here for each particular mindset. So that's essentially how I would go about understanding these particular prospects, where they are in their mindset, and how I would position my messages right to each of these individuals. The cold individual doesn't really know that there's a solution out there. So I would make sure that I would position my solution as to whatever problem they have, right.

And then with warm prospects, they know they have a problem. And they know that there's solutions out there and they're looking for and this is where you really differentiate yourself through your unique mechanism, your unique program that does X, Y, and Z that no other program out there in the marketplace does. And so with mindset number three, somebody who's really hot, they know they have the problem. They're actively looking for it and they've tried a bunch Other products and services and have not got the solution, the outcome that they're looking for. And so remember here, you're really talking about them being sick and tired of all these products, all the services, all these, you know, programs that are promising the world and not getting them the desired result and how your program is different in how your program is the final solution and how they can finally break through and lose that weight achieve that outcome that they've been trying to for so long.

So that's going to be here for this video. And we'll see you guys in the next one. Thanks.

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