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Hi, my name is Zach Miller. And inside of this course we're going to be going over business citations. Business citations are going to give you local ranking placements inside of every search engine. And the unique thing is, is that when you rank well inside of one search engine, and a lot of these name, address and phone numbers match up, then you're going to rank well inside of other search engines from Google Yahoo, Bing, you have local comm, Yelp, Insider, Trip Advisor, there's so many different business citation places that you can potentially list yourself on, and be discovered by millions of new users who didn't even know that you existed even in the local area. So there's a huge opening for businesses that haven't really been able to solidify how to grow forward in their online presence. Business citations are one of the core things that you must Do Google really does say that, that you must do in order to establish your credibility online as a local business.

So if you're an online marketer, you have any physical location or even appeal box that you can claim some of these addresses for these citations are going to give you SEO, Search Engine Optimization, and link juice that will help boost your rankings and credibility in all search engines. So it's an absolute necessity. Join me as we go through and do just that.

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